Insights
Through the crystal ball: What are your new customers really worth?
Optimizing your campaigns for a fixed (average) CLV will improve
admin
March 23, 2021
Category: Insights
Insights
Are your best customers bought or made?
New customers who return after their first purchase tend to
admin
March 23, 2021
Insights
How Not to Waste Your Biddable Media Budgets in 2021
Most marketers won’t be sorry to say good-bye to 2020,
admin
January 8, 2021
Insights
Is the new Google Pay good or bad for retailers?
Google hasn’t just given its product a facelift. The revamped
Luke Metcalfe
November 30, 2020
Insights
Data maturity: The #1 priority in Performance Advertising
Performance advertising as we know it is changing. In an
Luke Metcalfe
November 18, 2020