What is incremental value? How do you measure it as part of your performance campaigns? Watch and find out.
Find out why just measuring for revenue is problematic – and what the solution is.
We explain what CLV is and why focusing on it is better for a company’s long-term profitability.
Google’s automated bidding strategies (“Smart Bidding”) promise an easier life for online retailers, especially when it comes to achieving Return on Ad Spend (ROAS) targets.
Ready for the latest thinking on the intersection between CLV, customer acquisition and eCommerce advertising?