Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
In this webinar, Andreas Reiffen (CEO, Crealytics) examines Covid-19 traffic trends, mitigation strategies for the short term, and how smarter data ingestion provides the best long-term medicine.
As well as extensive insight into brands’ best practices around retail media, you’ll learn how to improve your assortment strategies, and how to manage your relationship between D2C, wholesale and marketplaces.