Category: White paper
White paper
The State Of Retail Media in 2020
Crealytics & eTail Present: The State of Retail Media in
Veronica Romero
August 6, 2020
White paper
Adapting Automated Bidding For Long-Term Profit
Feed your systems with smarter data and target your most profitable customers.
Luke Metcalfe
July 9, 2020
White paper
How To Master Incrementality
Crealytics’ Three-Minute Briefs: How to Master Incrementality Incremental value plays
Luke Metcalfe
July 9, 2020
White paper
A CEO’s Guide to Product Advertising
When it comes to product advertising, how does your company stack up? Using our extensive retail experience, we’ve written this paper to help guide you in the right direction.
Luke Metcalfe
April 27, 2020
White paper
The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation
The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation Retailers
Luke Metcalfe
April 27, 2020
White paper
Great ROAS, Terrible Results: The Case for CLV-Centric Advertising
Since the dawn of eCommerce, retailers have relied on ROAS as their go-to metric. Not anymore.
Luke Metcalfe
April 16, 2020