White papers
Adapting Automated Bidding For Long-Term Profit
Feed your systems with smarter data and target your most profitable customers.
Luke Metcalfe
July 9, 2020
Category: White papers
White papers
How To Master Incrementality
Crealytics’ Three-Minute Briefs: How to Master Incrementality Incremental value plays
Luke Metcalfe
July 9, 2020
White papers
A CEO’s Guide to Product Advertising
When it comes to product advertising, how does your company stack up? Using our extensive retail experience, we’ve written this paper to help guide you in the right direction.
Luke Metcalfe
April 27, 2020
White papers
The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation
The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation Retailers
Luke Metcalfe
April 27, 2020
White papers
Solving Sponsored Product Ads: How Can Retailers Monetize their Sites Better?
Getting Sponsored Product Ads right can feel like solving a Rubik’s Cube. How do you achieve the ideal outcome?
Luke Metcalfe
April 27, 2020
White papers
Great ROAS, Terrible Results: The Case for CLV-Centric Advertising
Since the dawn of eCommerce, retailers have relied on ROAS as their go-to metric. Not anymore.
Luke Metcalfe
April 16, 2020