Hunting after any conversion is irresponsible ad spending. Mastering the measurement means changing the conversation surrounding search, social, and programmatic from valuing transactions to valuing the customers.
Just like any investment, ad spend should drive long-term value. Data Activation makes this transparent in performance reporting and investment decisions.
Revenue and ROAS are one-dimensional metrics for eCommerce success. Including margins, returns and cost-of-sale figures provides a holistic view of transactional value.
Search, social and programmatic excellence: Crealytics brings operational expertise to every one of your campaigns.
Pinpoint customer values rely on precise calculations. We measure the exact value of every customer engagement, and then determine their contributed value after returns. Finally, we add a predicted lifetime value to their order margin. This reflects expected repeat purchases.
We can now reassign value according to your attribution system. All conversions flow into our systems, where we can activate them in the relevant platform (e.g. Facebook), freshly incentivized toward achieving CLV.
Get cross-channel reporting and insights through a customer-facing dashboard. Forecast customer value over multiple timelines, assess channel analytics and drill down on continuous incrementality testing.
Activate customer lifetime valuewith Crealytics CLV platform
Determine true value withincrementality testing