A CMO Guide to Investing in Product Advertising

A quantitative approach to investing in product advertising

Product advertising accounts for more than half of eCommerce media spend. We’ll provide you with the strategic approach needed to enable product advertising excellence across your organization.



Learn “Better than Best” Practices from the Experts

CMO - Better than Best Practices

A Few Things You’ll Learn

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PRODUCT AD BENEFITS

Why savvy retailers are abandoning Text Ads in favor of Product Ads

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DATA INTEGRATION

How to integrate inventory directly into product advertising investment

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BID OPTIMIZATION

Use price optimization tactics to align spend with competitive opportunities

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IMPROVE CONVERSIONS

When to use Product Titles, Bid Modifies and more to increase conversions

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CUSTOMER LIFETIME VALUE

How to calculate your Customer Lifetime Value and other success metrics

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TOOLS AND RESOURCES

Where to find tools and resources to streamline your efforts

Get the insights to excel at Product Advertising.

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