Case Study
Veronica Romero
June 24, 2021
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Espresso Shot: Google Smart Bidding
Google’s automated bidding strategies (“Smart Bidding”) promise an easier life for online retailers, especially when it comes to achieving Return on Ad Spend (ROAS) targets.
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Case Study
Google won the bid management war. Now retailers can take the spoils with CLV-based advertising
Learn how Crealytics adapted Google Ads to increase new customers by 59% and drive margin by 9% – all at 19% lower cost. Sign up to our 6-week email course on CLV-centric advertising!
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June 1, 2021
Case Study
Measuring for incrementality makes Dunelm’s Facebook Ads 90% more effective
Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.
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June 1, 2021