Espresso Shot: Performance Marketing Introduction

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Espresso Shot: Performance Marketing Introduction

Learn how Performance Marketing has evolved from efficiency to effectiveness.

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Case Studies

Measuring for incrementality makes Facebook Ads 90% more effective

Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.

admin June 1, 2021

Insights

Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

admin March 23, 2021

predictive CLV in performance advertising

Insights

Through the crystal ball: What are your new customers really worth?

Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing

admin March 23, 2021