Espresso Shot: Performance Marketing Introduction

Videos

Espresso Shot: Performance Marketing Introduction

Learn how Performance Marketing has evolved from efficiency to effectiveness.

Share This video

predictive CLV in performance advertising

Insights

Through the crystal ball: What are your new customers really worth?

Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing

admin March 23, 2021

Insights

Are your best customers bought or made?

New customers who return after their first purchase tend to be highly loyal and make repeat purchases over time. Does this imply we should advertise

admin March 23, 2021

Tips for optimizing your media budgets in 2021

Insights

How Not to Waste Your Biddable Media Budgets in 2021

Most marketers won’t be sorry to say good-bye to 2020, as the coronavirus pandemic wreaked havoc on retail revenue, profitability and ad budgets. Consumer buying

admin January 8, 2021