Espresso Shot: Performance Marketing Introduction

Performance Advertising
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Performance Advertising
Site Monetization
- Managed Services
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Insights
Events
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Espresso Shot: Performance Marketing Introduction

Learn how Performance Marketing has evolved from efficiency to effectiveness.

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Insights

Data maturity: The #1 priority in Performance Advertising

Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your

Luke Metcalfe November 18, 2020

Insights

Why Finance teams will dominate Performance Advertising’s future

Thanks to AI advances, costly mistakes and the rise of customer-centricity, finance departments will dominate the future of performance marketing. As recently as two years

Luke Metcalfe November 17, 2020

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The End of Attribution – Why Incrementality Testing Offers Better Results

You’ll hear about the latest innovations in digital experimentation and paid media execution…

Veronica Romero November 17, 2020

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Espresso Shot: Performance Marketing Introduction

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Read More Articles

Data maturity: The #1 priority in Performance Advertising

Why Finance teams will dominate Performance Advertising’s future

The End of Attribution – Why Incrementality Testing Offers Better Results

Give your inbox a pep talk.

Bite-sized insights straight to your email, frommeasurement tips to marketplace strategies. ​

Insights (bottom section of posts)

Performance Advertising

Site Monetization

Resources

Company

Support

Bite-sized insights straight to your email, from
measurement tips to marketplace strategies.