Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened.

What will I learn from this case study?

  • How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals.
  • Why relying on Google’s automation excellence and exclusive bid signals aren’t enough for a competitive advantage.
  • How Crealytics brought everything together…and drove a 113% rise in its new customer volume.

Get the full case study

Share This Report

Read More Articles

Incrementality_in_performance_advertising
Insights

Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

Predicting customer lifetime value
Insights

Are your best customers bought or made?

New customers who return after their first purchase tend to be highly loyal and make repeat purchases over time. Does this imply we should advertise

Give your inbox a pep talk.

Bite-sized insights straight to your email, from
measurement tips to marketplace strategies. ​