Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened.

What will I learn from this case study?

  • How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals.
  • Why relying on Google’s automation excellence and exclusive bid signals aren’t enough for a competitive advantage.
  • What Lands’ End did to bring everything together…and drive a 113% rise in its new customer volume.

Get the full case study

Download_Case_Study_Fashion_Leader_Wins_With_Data_Activation

Share This Report

Read More Articles

Insights

The State Of Retail Media in 2020

Crealytics & eTail Present: The State of Retail Media in 2020: B2C Brands Share Strategies and Expectations for Multi-Channel Marketing, Advertising and Sales Retail Media

Case Studies

Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I

Give your inbox a pep talk.

Bite-sized insights straight to your email, from
measurement tips to marketplace strategies. ‚Äč

Insights (bottom section of posts)