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Fashion Leader Unlocks CLV Smart Bidding Approach

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Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened.

What will I learn from this case study?

  • How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals.
  • Why relying on Google’s automation excellence and exclusive bid signals aren’t enough for a competitive advantage.
  • What Lands’ End did to bring everything together…and drive a 113% rise in its new customer volume.

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Case Studies

Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I

Luke Metcalfe July 30, 2020

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