Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened.
What will I learn from this case study?
- How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals.
- Why relying on Google’s automation excellence and exclusive bid signals aren’t enough for a competitive advantage.
- What Lands’ End did to bring everything together…and drive a 113% rise in its new customer volume.