Google Smart Bidding – it's even more about data

Webinars

Google Smart Bidding – it’s even more about data

Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.

Andreas Reiffen

Founder & CEO, Crealytics

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Case Studies

Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I

Luke Metcalfe July 30, 2020

Case Studies

Lands’ End Blends CLV With Google Smart Bidding

Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here. What will I learn from this

Luke Metcalfe July 28, 2020

Insights

Everything You Thought You Knew About Audience Targeting is Wrong.

It may be an eCommerce staple for many, but audience targeting has passed its sell-by date. Want an edge in online retail? Prioritize data-driven, customer-centricity instead.

Luke Metcalfe July 28, 2020