Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.
Google Smart Bidding – it’s even more about data
Share This video
Read More Articles
This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over
Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing