Great ROAS, Terrible Results: The Case for CLV-Centric Advertising
Since the dawn of eCommerce, retailers have relied on ROAS as their go-to metric. Not anymore. This white paper uncovers the pros of switching to a longer-term focus in the shape of CLV-centric advertising
What will I learn from this download?
Learn how to integrate CLV into your campaigns, discover how it strengthens long-term profits, and study real-life examples.