Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

Since the dawn of eCommerce, retailers have relied on ROAS as their go-to metric. Not anymore. This white paper uncovers the pros of switching to a longer-term focus in the shape of CLV-centric advertising

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Learn how to integrate CLV into your campaigns, discover how it strengthens long-term profits, and study real-life examples.

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Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

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