How To Master Incrementality

Crealytics’ Three-Minute Briefs: How to Master Incrementality

Incremental value plays a crucial role in performance advertising. But determining its role isn’t easy. Learn how to master incrementality testing in under three minutes.

What will I learn from this download?

  • How to measure your campaigns’ incremental value
  • How to differentiate incremental revenue from attributed revenue
  • How to influence bids by channel or audience
  • How to understand the relationship between conversion likelihood and incrementality
  • How to master generic vs. branded search

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