Incrementality + Attribution
Determine True Value
With Incrementality Testing
Close the gap between attribution reporting
and actual results
Discover paid media's true impact
Performance numbers rarely tell the truth. It doesn’t matter how sophisticated your attribution model is; it can’t tell you which portion of your search, social, and programmatic spend can be reined in without losing conversions. Crealytics’ approach to incrementality testing ensures every dollar drives maximum impact.
Report true performance
The right thing is often the hardest to do. We help you establish incremental metrics as a true north star: get ready to test, report and optimize for impact.
Identify new-to-file customers
Incremental value goes hand in hand with new customer conversions. Let our Data Activation engine acquire more high-value customers for you.
Make smarter investments
Start investing smarter. We blend media budget modeling with incrementality and Customer Lifetime Value. Then we execute against it.
Incrementality Case Study
Measuring for incrementality makes Facebook Ads 90% more effective
Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.
See what else Crealytics has to offer
On-demand
AirBnB, Adidas and EBay: How Stopping Spend Opened Doors to a Whole New Advertising Strategy
With retail advertising overwhelmed with data points from across the spectrum, the question is no longer about data access, but about data literacy.
