Lessons from COVID: How Sur La Table Created a Blueprint for Retail Advertisers to Thrive in a Post-Pandemic World

Covid-19 forced Sur La Table, a premium cooking ware seller with a strong offline footprint, to move its sales online.

The retailer became a customer-centric heavyweight, creating a digital marketing blueprint relevant to hundreds of retailers in a similar position.

Our webinar will discuss how retailers have learned to adapt, pivot, and thrive in a post-COVID eCommerce world.

Join Sur La Table’s Alison Dreiblatt (General Manager, eCommerce & Digital Marketing) and Crealytics CEO Andreas Reiffen to learn how the retailer completely transformed its digital marketing blueprint for 2021 and beyond. They’ll touch on a number of aspects, including:

  • How to turn logistical, measurement, and acquisition challenges into enterprise strengths
  • How an expansion into online experiences re-wrote the definition of customer-centric ecommerce
  • Why a focus on new customer growth is the cornerstone of a digital acquisition strategy

Featured Speakers

Alison Dreiblatt

General Manager, eCommerce & Digital Marketing,
Sur La Table

Alison has led Sur La Table’s charge from legacy brand to multichannel juggernaut. As General Manager, eCommerce & Digital Marketing, she has revolutionized the retailer’s digital blueprint. Alison will share her best practices for new customer acquisition, performance measurement, and competitive differentiators that engage key audience cohorts.

Andreas Reiffen

Founder & CEO, Crealytics

Andi is the CEO and strategic leader of Crealytics, a multi-national performance advertising agency and technology firm. Andreas is a sought-after speaker and published expert on the intersection of paid advertising and measurement, particularly on the adaptation of predictive CLV into multi-channel acquisition marketing.

Andreas Reiffen

Founder & CEO, Crealytics

Andi is the CEO and strategic leader of Crealytics, a multi-national performance advertising agency and technology firm. Andreas is a sought-after speaker and published expert on the intersection of paid advertising and measurement, particularly on the adaptation of predictive CLV into multi-channel acquisition marketing.

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