Marketing Transformation: From Retail Legacy to Retail Leadership

Emily Culp knows a thing or two about retail Marketing Transformation. She has a track record of sparking success at several legacy consumer brands, helping Keds, Estee Lauder and Rebecca Minkoff make the transition into a digital-first mindset. In this webinar, she shares her expertise in building digital leadership across every level of the organization, including her recent success in launching the hottest beauty brand of 2020, CoverFX Skincare.

Join Emily and host Andreas Reiffen as they discuss the impact of Marketing Transformation and the mandate for adoption across today’s modern retailer. Together they’ll explore the best practices needed to build a performance-oriented culture; one that stretches from paid media to finance to the C-suite. Attendees will learn:

  • What does MARKETING TRANSFORMATION mean for e-commerce brands?
  • Why is financial literacy the new keystone skill for retail advertisers?
  • Which KPIs are best suited to measure the dual goals of innovation and accountability?

Featured Speakers

Emily Culp

CEO, Cover FX Skincare Inc

Emily has been recognized by Forbes (“The World’s Most Influential CMO’s”) and Business Insider (“The 50 Most Innovative CMOs”). She has a track record of effecting digital transformation at several consumer brands, including Keds, Estee Lauder and Rebecca Minkoff. Emily joins us to explore performance advertising’s biggest barriers to growth – and how to overcome them.

Andreas Reiffen

Founder & CEO, Crealytics

Andi is the CEO and strategic leader of Crealytics, a multi-national performance advertising agency and technology firm. Andreas is a sought-after speaker and published expert on the intersection of paid advertising and measurement, particularly on the adaptation of predictive CLV into multi-channel acquisition marketing.

Andreas Reiffen

Founder & CEO, Crealytics

Andi is the CEO and strategic leader of Crealytics, a multi-national performance advertising agency and technology firm. Andreas is a sought-after speaker and published expert on the intersection of paid advertising and measurement, particularly on the adaptation of predictive CLV into multi-channel acquisition marketing.

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