CLV-centric Advertising: Customer Centricity, Corporate Valuation, and eCommerce Acquisition

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SPREAD THE WORD

Ecommerce can be unpredictable in nature. This makes the retail industry – especially retail advertising – remarkably difficult to forecast, value and benchmark. We invited two specialists to examine why. Join Crealytics’ Andreas Reiffen and the two founders of Theta Equity Partners, Daniel McCarthy and Peter Fader. They’ll unpack the shortcomings of corporate eCommerce measurement, and demonstrate a path forward for improving retailer valuation and advertising health.

Please join us for Crealytics the next installment of our Inside the Black Box webinar series: “CLV-centric Advertising: Customer Centricity, Corporate Valuation, and eCommerce Acquisition.”

What to expect

This webinar will cover the following topics:

What is Customer Centricity, and how will it change the way you market, measure, and scale your ecommerce business?

How to use Customer Based Corporate Valuation (CBCV) to quantify your most strategic asset – your existing and prospective customer portfolio.

Why forecasting the potential value of your future customers is essential to successful omnichannel advertising.

How retailers can adapt CBCV to their digital advertising campaigns to acquire, retain, and grow their base of high value, loyal customers.

Featured Speakers

Peter Fader

Professor of Marketing Wharton School
Co-founder, Theta Equity Partners

Peter Fader is the author of Customer Centricity and is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities.

Andreas Reiffen

Founder & CEO, Crealytics

Andi is the CEO and strategic leader of Crealytics, a multi-national performance advertising agency and technology firm. Andreas is a sought-after speaker and published expert on the intersection of paid advertising and measurement, particularly on the adaptation of predictive CLV into multi-channel acquisition marketing.

Daniel McCarthy

Co-Founder, Theta Equity Partners
Assistant Professor of Marketing, Emory University

Daniel McCarthy is an Assistant Professor of Marketing at Emory University’s Goizueta School of Business. He popularized Customer-Based Corporate Valuation (CBCV), a methodology that drives any traditional valuation model off of the underlying behaviors of the target company’s customers.

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