How Not to Waste Your Biddable Media Budgets in 2021
Most marketers won’t be sorry to say good-bye to 2020, as the coronavirus pandemic wreaked havoc on retail revenue, profitability and ad budgets. Consumer buying
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Webinars
Great ROAS, Terrible Results: The Case For CLV-Centric Advertising
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
Veronica Romero
May 26, 2020
Webinars
Biddable Media, Data Activation & Crisis Management
In this webinar, Andreas Reiffen (CEO, Crealytics) examines Covid-19 traffic trends, mitigation strategies for the short term, and how smarter data ingestion provides the best long-term medicine.
Veronica Romero
May 26, 2020
White papers
A CEO’s Guide to Product Advertising
When it comes to product advertising, how does your company stack up? Using our extensive retail experience, we’ve written this paper to help guide you in the right direction.
Luke Metcalfe
April 27, 2020
White papers
The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation
The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation Retailers
Luke Metcalfe
April 27, 2020
White papers
Solving Sponsored Product Ads: How Can Retailers Monetize their Sites Better?
Getting Sponsored Product Ads right can feel like solving a Rubik’s Cube. How do you achieve the ideal outcome?
Luke Metcalfe
April 27, 2020
Videos
Espresso Shot: Performance Marketing Introduction
Learn how Performance Marketing has evolved from efficiency to effectiveness.
Luke Metcalfe
April 27, 2020
Videos
Espresso Shot: Incremental Value
What is incremental value? How do you measure it as part of your performance campaigns? Watch and find out.
Veronica Romero
April 27, 2020
Videos
Espresso Shot: Short-Term Profit & ROI
Find out why just measuring for revenue is problematic – and what the solution is.
Veronica Romero
April 27, 2020
Videos
Espresso Shot: Customer Lifetime Value
We explain what CLV is and why focusing on it is better for a company’s long-term profitability.
Veronica Romero
April 27, 2020
Videos
Espresso Shot: Google Smart Bidding
Google’s automated bidding strategies (“Smart Bidding”) promise an easier life for online retailers, especially when it comes to achieving Return on Ad Spend (ROAS) targets.
Veronica Romero
April 27, 2020
Videos
Crealytics’ Retail Advertising Salon: CLV with Peter Fader
Ready for the latest thinking on the intersection between CLV, customer acquisition and eCommerce advertising?
Veronica Romero
April 27, 2020
Case Studies
Lands’ End Achieves Impressive Incremental Growth
Crealytics Drives New Customer Acquisition and Incremental Revenue Growth for Lands’ End Paid Social Business
Luke Metcalfe
April 16, 2020