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Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.
This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over 100 years. John Wanamaker founded a successful department store back in 1888. He ploughed lots of money into advertising, and his observation remains just as relevant today. “Half the money …
Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing the value of new customers individually – and using machine learning to mine signals like age, location and gender – can help focus your ad spend on the most profitable …
Predictive CLV: What are New Customers Really Worth? Read More »
New customers who return after their first purchase tend to be highly loyal and make repeat purchases over time. Does this imply we should advertise aggressively to everyone who bought for the first time? Or is it better to identify and acquire the ones most likely to keep returning? Crealytics’ CEO Andreas Reiffen examines whether …
With the COVID era bringing a shift to consumer buying habits, retailers’ marketing strategies and biddable media budgets have had to evolve as well. According to McKinsey, three quarters of consumers have changed brands, shopping methods, or places to shop since the pandemic began last spring. That can be a golden opportunity or a death …
Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I learn from this case study? How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals. Why relying on Google’s automation excellence and …
Fashion Leader Unlocks CLV Smart Bidding Approach Read More »
Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here. What will I learn from this case study? How Lands’ End created a strategy that valued new customers differently for a competitive advantage. How Crealytics helped the retail overhaul its Search and Shopping bidding activation. What …
Crealytics Drives New Customer Acquisition and Incremental Revenue Growth for Lands’ End Paid Social Business
Lands’ End asked Crealytics to build upon its strategic vision: driving better new customer acquisition in the U.S., U.K., and EU markets.
