Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question.Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product Ads, …
On October 10, Crealytics hosted its inaugural “NY KnowGO.” This exclusive, one-day event focused on digital Co-op and Sponsored Product Ads. It welcomed 16 of the top 50 U.S. retailers—including Kohl’s, Under Armour, Urban Outfitters and Foot Locker—as well as leading brands and technology vendors. Several industry leaders delivered lively presentations at the conference. Want …
Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before.Look at the numbers below. They climb upwards, rapidly, each year: …
Chasing Unicorn Keywords: Explaining Scarce Data Bidding Read More »
A unified approach to search marketing campaigns is essential to know how much you should be investing in retention vs new customer acquisition. Here’s a look at each of the factors that contribute to Lifetime ROI.
Launching a new international market is a challenge every growing company will face sooner or later. Knowing where, when and how to launch are all keys to making sure your international growth is a success. Marketing has a key role to play when entering new markets. It’s their responsibility to gather market intelligence and devise …
Why PPC is the perfect way to expand into new markets Read More »
