Amazon has become a retail media machine, with ad sales generating more than $31 billion in revenue in 2021 and $9.5 billion in Q3 last year, making it the biggest online ad seller in the U.S., right behind Google and Facebook. With retail media’s takeover of digital advertising, other retailers have also entered the ad …
3 Lessons from Amazon Sponsored Products To Ensure Your Retail Media Success Read More »
Amidst inflation and layoffs, nearly half of consumers say that they will buy less this holiday season than last year. To make these fewer purchases count and boost their overall performance marketing strategy, retailers need to drive up customers’ lifetime value (CLV) in holiday spending mode by perfecting and promoting customer loyalty programs. Loyalty programs …
How to Use Loyalty Programs to Maximize Holiday Shopper CLV Read More »
With gross margins that can reach 70-90% — far exceeding other areas of retail — it’s no surprise that agencies and eCommerce brands are excited to take retail media to the next level with full funnel marketing services. By offering brand partners integrated advertising solutions that combine on and offsite placements and unify measurements, retailers …
Why Retail Media Networks Need to Offer Full Funnel Marketing (5 Reasons) Read More »
With inflation at its highest in four decades, both paid media budgets and consumers’ wallets face economic stress this holiday season. Despite these unprecedented challenges, eCommerce marketers can ensure success during peak season and in the long-term. To help you execute an effective holiday performance marketing strategy that is resilient to today’s economic challenges, we’ve …
How to Adjust Your Holiday Marketing Strategy for 2022 Read More »
Experts predict that the retail media industry will drive over $60 billion in revenue by the end of 2024 — nearly triple the amount at year-end 2020. With this accelerated growth, eCommerce brands are quickly adopting retail media platforms to monetize and deepen relationships with brand partners. Yet, the rush to introduce retail media partners …
Guide to Navigating Consumer Privacy and Retail Media Networks Read More »
With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear that the industry’s on a roll. In order to seize opportunities in this latest wave of digital advertising, you need to be fluent in the lingo. That’s why we’ve launched the Ultimate Retail Media Glossary to be your guide. …
According to a September Fed survey, there’s a 52% chance the U.S. could enter a recession in the next 12 months. Already, many of us feel the pressures of rising inflation, a declining stock market, and growing unemployment. During downturns, marketing budgets are often the first to get slashed — so how can organizations effectively …
Congrats! You’ve launched a retail media network! With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear you’ve seized an opportunity in the fast-growing, new wave of digital advertising For a while, only major retailers like Amazon and Walmart had the resources for retail media networks, which they could …
Insider’s Guide to Scaling Your Retail Media Network Read More »
Challenge: Retail Media Relevance A nationally known office supplies retailer with close to $10 billion in revenue aggressively planned to scale its retail media business. Yet, it noticed a concerning pattern while reviewing its’ existing retail media platform as its Head of Retail Media explains: “We could clearly see that our customers didn’t click sponsored …
Scaling Sponsored Products: How One Retailer Grew its Retail Media Business Read More »
