For many companies, remarketing lists for search ads (RLSA) can represent a significant stream of revenue. Since their debut in 2012 they’ve grown steadily in popularity, in no small part due to their ability to connect with prospects already aware of their brand. Online buyers take notice of retargeted ads, and are more likely to …
When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market.Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline advertising. Traditional flyers – and classified ads in local magazines – reigned supreme. But …
Smart Campaigns: Google Ads Champions Small Businesses Read More »
In eCommerce, connecting with your target audience plays a key role in your success. It’s your bread and butter, and you live and die by your ability to actively engage your audience. That’s why a customer leaving your website without making a purchase is such a big deal. You’ve already spent time, effort, and investment …
Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter.Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are steps that you can take to reduce their rate—and create a more consistent experience …
Working to improve the conversion rates of your product pages and website is an ongoing task for eCommerce companies. Tweaks can always be made. Visitor behavior can change over time. Split testing never ends: there is always more work to be done.But where do you start? What areas of your website should you put the …
eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales Read More »
Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills.But here’s the thing. They’re both different sides of the same coin: search.Scratch the …
PPC vs. SEO: What is the Relationship in Ecommerce? Read More »
Ecommerce professionals value the importance of personalization. Its use in digital marketing makes customers more likely to buy from a retailer. It also increases the conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, personalization requires data to be effective. The more that you know about your customers, the …
How to Collect and Harness Data to Improve eCommerce Personalization Read More »
There are few eCommerce marketing tactics more reliable and beneficial than referral marketing. Also known as word-of-mouth marketing, referral marketing is simply the practice of buying products based on the opinions, influence, or referral of someone that has bought that product in the past. We’ve all done it. Maybe you’ve been recommended a new product …
Power of Effective Referral Programs (and how to run them) Read More »
You have lots of exciting product pages. But how do you convert casual visitors into eager buyers? It’s one of the most important goals for eCommerce businesses, and there are few aspects more influential than customer reviews.Surveys have shown that online reviews influence 90 percent of customers’ buying decisions in some way. A further 88 …
How to Encourage Product Reviews on Your Website Read More »
