In retail, you’re always looking for ways to increase sales, retain customers, and improve the conversion rates of your product pages. Sadly, eCommerce companies often focus too much on driving new traffic and generating new buyers. In fact, they could increase their revenue more quickly by catering to existing customers. If you run a mid …
Five Strategies to Increase Your Average Order Value Read More »
You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll find an unending number of metrics out there. However, …
5 of the Most Critical Key Performance Indicators in eCommerce Read More »
For shoppers, the line between online and offline experiences has become increasingly blurred. As more retailers implement new technology and practices that help to bridge the two, they set new standards in their wake. Consumers have begun to expect that their online interactions with brands will translate to their in-store experiences. Future success in the …
How Retailers Can Bridge The Gap Between Digital and In-Store Interactions Read More »
The retail industry is changing at a rapid speed. As consumers shift their spending habits toward digital mediums, retailers have looked to establish a competitive edge—and give customers more reason to shop with them. Over the next decade, several emerging technologies could play a key role in retail’s future. Keep an eye on these tech …
5 Tech Trends that Will Reshape Retail In the Next Decade Read More »
Shoppers increasingly rely on their smart devices. They use their phones to research products, read customers reviews, and compare prices between locations. In the near future, they will do the same to make payments at cash registers. Mobile payments aren’t a new idea. They have been a source of discussion and concern in the retail …
How Retailers Can Prepare for Digital Wallets and Mobile Payments Read More »
Any retailer with one eye on the future should opt for a digital-first strategy. Many successful brands, including Neiman Marcus, have already done so. Why? To better anticipate customer behaviors and engage with them on a deeper level.In a digital-centric world, customers expect websites to dovetail with in-store experiences. This may not always be the …
Social media users love Pinterest. In late 2016, the company announced it had more than 150 million active users. The network consists primarily of a picture board that has become a home for fashion, recipes, do-it-yourself projects and interesting products that convey well through images. In early 2017, Pinterest announced it was launching a new …
Why eCommerce Businesses Should Consider Pinterest Advertising Read More »
Every March 8, the world honors International Women’s Day (IWD): a celebration of women’s achievements—whether cultural, political, economic or otherwise. This year, IWD highlights the need for society to #PressforProgress. In an industry sometimes guilty of being male-oriented, Crealytics is proud to celebrate our female colleagues’ accomplishments. We sat down with six colleagues to discuss …
Crealytics Celebrates International Women's Day 2018 Read More »
SMX West, 2018 March 13 – 15, San Jose Convention Center Get the latest expertise on all things AdTech, including a talk by Crealytics’ founder and C.E.O, Andreas Reiffen. As with every year, this event promises a spectrum of search-aficionados from lots of different backgrounds. Expect the hottest Search topics of 2018! We can’t wait …
Bigger, Better, Faster, Stronger: SMX West Returns! Read More »
For many online retailers, optimized searches for Amazon have more importance than Google. Get this. Amazon has three times the search volume for products. Listing items on the platform? You’ll need to get them to the top of the platform’s search results (in relevant categories) to drive sales. And you’ll can do this better if …
Amazon 101: Overview of its Product Ranking Algorithm Read More »
