Great ROAS, Terrible Results: The Case For CLV-Centric Advertising
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
- Webinar
Google Smart Bidding – Even More About Data
Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.
Veronica Romero
- May 26, 2020
Biddable Media, Data Activation & Crisis Management
In this webinar, Andreas Reiffen (CEO, Crealytics) examines Covid-19 traffic trends, mitigation strategies for the short term, and how smarter data ingestion provides the best long-term medicine.
Espresso Shot: Incremental Value
What is incremental value? How do you measure it as part of your performance campaigns? Watch and find out.
Espresso Shot: Short-Term Profit & ROI
Find out why just measuring for revenue is problematic – and what the solution is.
Espresso Shot: Customer Lifetime Value
We explain what CLV is and why focusing on it is better for a company’s long-term profitability.
Espresso Shot: Google Smart Bidding
Google’s automated bidding strategies (“Smart Bidding”) promise an easier life for online retailers, especially when it comes to achieving Return on Ad Spend (ROAS) targets.
Crealytics’ Retail Advertising Salon: CLV with Peter Fader
Ready for the latest thinking on the intersection between CLV, customer acquisition and eCommerce advertising?
The State Of Retail Media: Learnings from 100 Retail Brand Executives
As well as extensive insight into brands’ best practices around retail media, you’ll learn how to improve your assortment strategies, and how to manage your relationship between D2C, wholesale and marketplaces.