Lands’ End Blends CLV With Google Smart Bidding

Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here.

What will I learn from this case study?

  • How Lands’ End created a strategy that valued new customers differently for a competitive advantage.
  • How Crealytics helped the retail overhaul its Search and Shopping bidding activation.
  • What Lands’ End required to get the most from Google’s machine learning bidding system.

Get the full case study


Share This Report

Read More Articles


The State Of Retail Media in 2020

Crealytics & eTail Present: The State of Retail Media in 2020: B2C Brands Share Strategies and Expectations for Multi-Channel Marketing, Advertising and Sales Retail Media

Case Studies

Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I

Give your inbox a pep talk.

Bite-sized insights straight to your email, from
measurement tips to marketplace strategies. ‚Äč

Insights (bottom section of posts)