Lands’ End Blends CLV With Google Smart Bidding

Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here.

What will I learn from this case study?

  • How Lands’ End created a strategy that valued new customers differently for a competitive advantage.
  • How Crealytics helped the retail overhaul its Search and Shopping bidding activation.
  • What Lands’ End required to get the most from Google’s machine learning bidding system.

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