Lands’ End Blends CLV With Google Smart Bidding

Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here.

What will I learn from this case study?

  • How Lands’ End created a strategy that valued new customers differently for a competitive advantage.
  • How Crealytics helped the retail overhaul its Search and Shopping bidding activation.
  • What Lands’ End required to get the most from Google’s machine learning bidding system.

Get the full case study

Share This Report

Read More Articles

Incrementality_in_performance_advertising
Insights

Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

Predicting customer lifetime value
Insights

Are your best customers bought or made?

New customers who return after their first purchase tend to be highly loyal and make repeat purchases over time. Does this imply we should advertise

Give your inbox a pep talk.

Bite-sized insights straight to your email, from
measurement tips to marketplace strategies. ​