Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here.

What will I learn from this case study?

• How Lands’ End created a strategy that valued new customers differently for a competitive advantage.

• How Crealytics helped the retail overhaul its Search and Shopping bidding activation.

• What Lands’ End required to get the most from Google’s machine learning bidding system.