NY KnowGO Launches Four Online Workshops for 2020

NY KnowGO – the only conference dedicated to Retail Media, Sponsored Product Ads and Performance Advertising – kicks off in a brand-new format this October. During four exclusive online workshops, brands and retailers can engage directly with forward-thinking peers on how to shape their strategies in the short-, mid- and long-term future.  

Following 2018 and 2019’s successful one-day conferences, we’re making it easier for guests to participate without traveling to New York. Spring 2021 will see the return of a traditional format.

What will I get from NY KnowGO 2020?

Don’t expect long, boring webinars. We’ve designed short, highly engaging panels to help you avoid burnout while coming away with actionable advice.  Each digital panel features industry heavyweights invited to share perspectives on rapidly evolving best practices. You’ll find brand- and retailer-specific content spread across a X-week period.

Session #1
October 7, 12 – 1PM
Retail Media in 2025: What does the near future hold?

How will Retail Media influence retailer strategies five years from now? Our maiden panel features top executives from Macy’s, PVH (Calvin Klein, Tommy Hilfiger), and Farfetch. Expect an honest appraisal of how best practices continue to shift… and tips for stealing a march on your competitors over 45 minutes’ debate. We’ll then open up the panel to poll questions and a Q&A session.

Session #2
October 14, 12 – 1PM
Achieving perfect zen: Balancing retailer profits alongside brand ROI & user experience

Site monetization programs offer increasing potential, but challenges, too. This panel promises unmissable content for retailers unsure about balancing the different elements of their retail media strategy. Sign up to hear leaders from Staples, Overstock and The Home Depot ace their companies’ profit targets without sacrificing brand or UX goals.

Session #3
October 21, 12 – 1PM
Push and pull: Crafting a full-funnel Retail Media brand strategy

Ecommerce brands have no shortage of choice when it comes to product advertising. But with so many retail partners to work with – and a plethora of considerations around assortment strategy – getting these partnerships right isn’t always plain sailing. Our third panel of the month gives brands the inside track on how to master their omni-channel progam. Hear pioneers from Helen of Troy, Soludos and G-Star Raw as they document what works – and what doesn’t – on the path to achieving an effective full funnel strategy.

Session #4: Brands and Retailers
October 28, 12 – 1PM ET
The complete guide to Retail Media monetization

NYKG 2020’s final panel features crucial advice for brands and retailers alike. We’re holding back on announcing our speakers for now, but rest assured, they’ll have a big impact on a discussion that covers everything you need to know for successful site monetization. As a participants, you’ll hear recommended structures on building a successful program – and extensive insights on what to be mindful of in the next 12, 18 and 24 months.

For the latest updates of how to sign up to NY KnowGO 2020’s webinars – keep an eye on www.nyknowgo.com!

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