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Business Modeling

How to Make the Most of Your Fastest Selling Products

How do you make the most out of your best-selling products? For small and mid-sized eCommerce companies, seeing a handful of products make up the bulk of their revenue isn’t unusual. Of course, this isn’t an ideal situation. But for many eCommerce shops, it’s a reality. You should …

Luke Metcalfe | Feb 20, 2018

Business Modeling

Reliable eCommerce Promotional Strategies that Grow Sales

For growing eCommerce companies, finding reliable promotional strategies to grow (and measure) their sales can be a struggle. Running successful sales might provide revenue bumps, but it rarely leads to sustainable, long-term improvement. Fortunately, promotional marketing strategies exist to grow …

Luke Metcalfe | Feb 13, 2018

Business Modeling

5 Tips for Improving Personalization in Your eCommerce Marketing

Customers want to buy products from companies that understand them. According to Accenture, 75 percent of consumers are more likely to buy from a company that knows their name and recommends options based on previous purchases. In fact, according to a study by Infosys, failing to provide …

Luke Metcalfe | Jan 30, 2018

Business Modeling

Identifying Products to Sell…and Finding the Right Product-Market Fit

Perhaps you are a new retailer looking to nail down your product lines. Maybe you’re a veteran retailer looking to shake things up. Either way, the process of choosing which products to sell is arguably the most important one in your business. The items you put on your shelves (and offer on …

Luke Metcalfe | Jan 16, 2018

Business Modeling

5 Tips for Creating a Cohesive Omnichannel Customer Experience

For retail companies, there is nothing more important than customer experience. According to a study by Gartner, 89 percent of companies will compete primarily on the basis of customer experience. A large part of that experience comes from a company’s ability to provide a clean, consistent …

Luke Metcalfe | Jan 9, 2018

Business Modeling

eCommerce Shipping Tips — Moving Your Products Profitably

Did you know that shipping costs are the number one reason for cart abandonment? Freight speed, costs, and reliability are a huge priority for customers. Shoppers care about a range of related aspects, including total cost, the order threshold for free shipping, and how quickly the item will arrive…

Luke Metcalfe | Jan 3, 2018

Business Modeling

7 Critical eCommerce Metrics for Optimization and KPIs

The top eCommerce companies are laser-focused on metrics, using them to inform strategy, provide better products, deliver customer service, and grow. Selling online without keeping a close eye on your KPIs is a lot like trying to run with your eyes closed — you might get to where you want to …

Luke Metcalfe | Dec 7, 2017

Business Modeling

How to Use Google Showcase Shopping Ad Campaigns (and why they matter)

“40 percent of shopping searches are on broad terms…so they turn to search to discover and explore…” – Google study (2015) If you sell things online, the chances are you’ve heard of Google’s product ads. You’re probably familiar with their display …

Luke Metcalfe | Dec 4, 2017

Business Modeling

Strategies for Staying in Touch With Your Customer Post-Sale

For eCommerce companies, your ability to attract new customers and keep them coming back plays the largest role in your company’s success. Acquiring new customers is expensive. On average, it costs five times as much to attract a new customer, compared to retaining an existing one. A five …

Luke Metcalfe | Nov 29, 2017

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