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News & Trends

Search Marketing in 2019: What will happen?

With January in full swing, the search marketing industry faces a raft of fresh questions—not least about automation. What will happen in the next 12 months? Might Google Smart Bidding transform the industry? Can we expect anything new in the realm of Sponsored Product Ads? Will online …

Luke Metcalfe | Jan 28, 2019

News & Trends

The Sponsored Product Ad Ecosystem is Broken

As the competition for exposure and positioning on traditional PLA networks like Google Shopping heightens, many brands and retail marketplaces are turning their attention to an alternative form of CPC advertising. Sponsored Product Ads (SPA) (also called Promoted Listings, Promoted Product Ads (PPA…

Mostafa Attia | Nov 13, 2018

News & Trends

Smart Campaigns: Google Ads champions small businesses

When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market. Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline …

Ryan Bozeman | Aug 28, 2018

News & Trends

5 Creative Ways eCommerce Brands Have Improved Holiday Sales

For eCommerce brands, the holiday season is often the most important time of the year. Your success in the months of November and December play a huge role in your ability to hit revenue goals for the year. Today we are still seeing huge growth in eCommerce sales during the holiday season. Between …

Luke Metcalfe | Oct 26, 2017

News & Trends

Strategies Digital Retailers Can Use to Cater to Short Attention Spans

Millennial’s shorter attention spans is an oft-cited fact.  But the attention spans of many users is short, and to rise above the competition you must be able to cater to that group. There are a number of steps that digital retailers can take to cater to younger generations. Ultimately …

Luke Metcalfe | Oct 24, 2017

News & Trends

What is the Amazon Effect and What Do eCommerce Companies Need to Know About It?

Amazon has reshaped the way that retailers and eCommerce companies do business. With each passing year, the brand becomes more entrenched in the lives of consumers and grows its thumbprint across new industries. You’d be hard-pressed to find a retailer that hasn’t felt the “Amazon …

Luke Metcalfe | Oct 10, 2017

News & Trends

CMOs Need New Model For Retail Advertising Success

There is always dissonance between the capabilities that are discussed in trade business coverage and the day-to-day realities that exist on the ground for marketers, behind their own four company walls. Nowhere is this more evident than in the routine way that large corporate retail giants choose …

Andreas Reiffen | Oct 10, 2017

News & Trends

Online trends and new technologies will drive in-store innovations

The retail industry at large and specifically retail merchandising has seen rapid changes due to innovations in tech. As the internet becomes more ingrained in our daily lives, the expectations of customers shift. Retailers are now expected to not only embrace innovative tech but have it integrated …

Luke Metcalfe | Sep 27, 2017

News & Trends

Getting OmniChannel Right – Pairing Online and Offline Strategies to Maximize Sales

  In business magazines and online publications, there has been a lot of doom and gloom regarding the retail industry in recent years. You hear stories of large retailers closing, malls emptying, and earnings slipping for some of the most well-known brands in the world. Despite the negative …

Luke Metcalfe | Sep 20, 2017