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News & Trends

What is the Amazon Effect and What Do eCommerce Companies Need to Know About It?

Amazon has reshaped the way that retailers and eCommerce companies do business. With each passing year, the brand becomes more entrenched in the lives of consumers and grows its thumbprint across new industries. You’d be hard-pressed to find a retailer that hasn’t felt the “Amazon …

Jennifer Gimson | Oct 10, 2017

News & Trends

CMOs Need New Model For Retail Advertising Success

There is always dissonance between the capabilities that are discussed in trade business coverage and the day-to-day realities that exist on the ground for marketers, behind their own four company walls. Nowhere is this more evident than in the routine way that large corporate retail giants choose …

Andreas Reiffen | Oct 10, 2017

News & Trends

Online trends and new technologies will drive in-store innovations

The retail industry at large and specifically retail merchandising has seen rapid changes due to innovations in tech. As the internet becomes more ingrained in our daily lives, the expectations of customers shift. Retailers are now expected to not only embrace innovative tech but have it integrated …

Jennifer Gimson | Sep 27, 2017

News & Trends

Getting OmniChannel Right – Pairing Online and Offline Strategies to Maximize Sales

  In business magazines and online publications, there has been a lot of doom and gloom regarding the retail industry in recent years. You hear stories of large retailers closing, malls emptying, and earnings slipping for some of the most well-known brands in the world. Despite the negative …

Jennifer Gimson | Sep 20, 2017

News & Trends

eCommerce Café: Paul Shapiro

Paul is considered one of today’s most notable experts in the SEO world, and as Director of Strategy and Innovation at Catalyst, he regularly shares his key findings at events, webinars, and his blog. We were lucky to catch him at SMX Advanced and hear how he is leveraging data to surge ahead …

Mallory Chen | Jul 21, 2017

News & Trends

Five Questions to Help You Navigate the Social Trifecta

If you’re in digital marketing, you know about it. If you’re a marketing diva, you probably named it. The Social Trifecta. Cue the lights! And the trumpet players. The social trifecta is the convergence of three entities within Social Media: Owned, Paid, and Earned. To be clear, this …

Mallory Chen | Jul 21, 2017

News & Trends

eCommerce Café: Andy Taylor

At SMX Advanced, we spoke with Merkle’s Assistant Director of Research Andy Taylor, who also spoke on the Mad Scientist panel with our founder Andreas. Catch the full interview behind the scenes, where Andy weighs in on the future of Google’s roadmap, KPIs to prioritize, and the reality …

Mallory Chen | Jul 17, 2017

News & Trends

eCommerce Café: Frederick Vallaeys

Last month  we attended the SMX Advanced conference in Seattle…meaning we also had the pleasure of digging into the state of Product Ads and eCommerce with Adwords evangelist and Optmyzr CEO, Frederick Vallaeys. Check out the full interview below. Direct Youtube link. To stay tuned …

Mallory Chen | Jul 13, 2017

News & Trends

Bridging the gap between Marketing and Merchandising

Some may call the concept of the 4Ps of Marketing – Product, Price, Place, Promotion – outdated, but every iteration that adds more complexity to the Marketing concept just reinforces how crucial it is that these four elements work together. However, what the 4Ps comprehensively describe…

Jörn Seiler | Jul 4, 2017