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Practical PPC

3 Best Practices for Dynamic Remarketing Ads

With Audience Targeting dominating the foreseeable future of Search Engine Ads, familiarizing yourself with Retargeting Options may be useful. Dynamic Remarketing Ads can massively improve your performance by allowing you to help build leads and sales by bringing previous visitors back, who may have…

Lewamm Ghebremariam | Jul 25, 2017

Practical PPC

The Key to Good Product Feed Management

So, you have this fantastic e-Commerce website to sell your products on, but you are also want to sell your products to buyers through the PLAs (Product Listing Ads). How do you get started? Lucky for you, the technology that manages the products on your website, can usually be repurposed to drive …

Colleen Friess | Jul 15, 2017

Practical PPC

Go Beyond Standard RLSA lists

Remarketing Lists for Search Ads have always had an important role in the optimization process ever since their release in 2012. Every PPC manager worth his salt, has spent many an hour playing around with list definitions and using them as a bid modifiers. As marketers, those lists make our lives a…

Şevki Argalıoğlu | May 30, 2017

Practical PPC

Benchmark your Google Shopping Remarketing Performance with this simple script

Remarketing Lists for Search Ads (RLSA) and Customer Match have been proven to drive incremental revenues of 18% or more. At Crealytics, we’ve seen many accounts and we developed a few rule-of-thumb benchmarks that give us an idea of how much potential we can unleash by fine-tuning the …

Alexander Paluch | May 30, 2017

Practical PPC

How to check your RLSA configuration

It is crucial for every PPC manager to properly set up audience lists and their bids. Unfortunately, since there are various targeting criteria with infinite possibilities, it’s easy to make mistakes during the audience creation process. Our tests suggest that used correctly, bid modifiers on …

Şevki Argalıoğlu | May 30, 2017

Practical PPC

A printable cheat sheet to essential RLSA and Customer Match audiences

Remarketing Lists for Search Ads (RLSA) and Customer Match have proven to drive incremental revenues of +18% and more, all while keeping ROAS stable. One important key to making Audience Remarketing for Google Shopping work is to know which essential audience lists you should define and use. At …

Alexander Paluch | May 30, 2017

Practical PPC

Understanding audience targeting tools and when to use them

The world of paid search is shifting. Advertisers are slowly moving away from targeting search queries to targeting audiences. It’s not about just showing the right ad anymore. You need to show the right ad to the right user. In order to take full advantage of this shift, you need to know …

Irene Kögl | May 30, 2017

Practical PPC

How to make most of Audience Remarketing using RLSA and Customer Match on Google Shopping

The customer journey has become more and more complex. People tend to navigate between Google and a retailer’s website multiple times before they convert. According to our analysis, 46% of Shopping ad conversions have three or more clicks through to the retailer’s website from Google …

Alexander Paluch | May 30, 2017

Practical PPC

How to find the mistake in your Google Shopping account

Has the performance of your Shopping campaigns ever changed suddenly with no obvious cause? If it has, don’t worry. You’re not alone. As a campaign manager, you probably do multiple adjustments a day, many of which won’t show their whole impact for several days. So when something …

Nadine Steiger | May 11, 2017