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Product Advertising

Effective Performance Advertising: Introducing CLV

Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces the concepts of Customer Lifetime Value (CLV) and Incrementality.  Traditionally, Performance Advertising …

Luke Metcalfe | Oct 16, 2018

Product Advertising

Effective Performance Advertising: Measuring Revenue, Profit and ROI

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization.  Online retailers care deeply about the profit from any given …

Luke Metcalfe | Oct 11, 2018

News & Trends

Smart Campaigns: Google Ads champions small businesses

When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market. Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline …

Alexander Paluch | Aug 28, 2018

Product Advertising

Effective Performance Advertising: Incremental Value

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns.  Online retailers …

Alexander Paluch | Aug 15, 2018

Product Advertising

This Is How You Shrink Cart Abandonment Rates

Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter. Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are …

Luke Metcalfe | Aug 7, 2018

Business Modeling

Strategies for Increasing your Average Order Value

In the eCommerce industry, you’re always looking for ways to increase sales, retain customers, and improve the conversion rates of your product pages. Sadly, eCommerce companies often focus too much on driving new traffic and generating new buyers. In fact, they could increase their revenue …

Luke Metcalfe | May 9, 2018

Business Modeling

Why eCommerce Businesses Should Consider Pinterest Advertising

Social media users love Pinterest. In late 2016, the company announced it had more than 150 million active users. The network consists primarily of a picture board that has become a home for fashion, recipes, do-it-yourself projects and interesting products that convey well through images. In early …

Luke Metcalfe | Mar 13, 2018

Practical PPC

3 Best Practices for Dynamic Remarketing Ads

With Audience Targeting dominating the foreseeable future of Search Engine Ads, familiarizing yourself with Retargeting Options may be useful. Dynamic Remarketing Ads can massively improve your performance by allowing you to help build leads and sales by bringing previous visitors back, who may have…

Luke Metcalfe | Jul 25, 2017

Practical PPC

The Key to Good Product Feed Management

So, you have this fantastic e-Commerce website to sell your products on, but you are also want to sell your products to buyers through the PLAs (Product Listing Ads). How do you get started? Lucky for you, the technology that manages the products on your website, can usually be repurposed to drive …

Colleen Friess | Jul 15, 2017

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