Crealytics Espresso Shot | Retailers And Google Smart Bidding


Google’s automated bidding strategies (“Smart Bidding”) promise an easier life for online retailers, especially when it comes to achieving Return on Ad Spend (ROAS) targets. Crealytics put it to the test…and discovered key challenges to consider before hitting the autopilot button. Discover what they are and how to overcome them here.

Crealytics Espresso Shot | Understanding Incremental Value

Crealytics Espresso Shot | Customer Lifetime Optimization

Crealytics Espresso Shot | Short-Term Profit and ROI

[New York] Know Go 2018: Recap

[New York] Know Go 2018: Amazon’s Move into Media – How Should Retailers React? (with Scott Galloway)

Crealytics Espresso Shot | Performance Marketing: Efficiency or Effectiveness?

eCommerce Café Interviews: Andy Taylor

Assistant Director of Research at Merkle

eCommerce Café Interviews: Paul Shapiro

Director of Strategy and Innovation at Catalyst

eCommerce Café Interviews: Frederick Vallaeys

CEO of Optmyzr

eCommerce Café Interviews: Brad Geddes

Founder and Director of AdAlysis