Bridge the gap between
Marketing and Merchandising

Connect product advertising with price and inventory to drive performance


Business Modeling

The Importance of Competition Monitoring

ECommerce is growing 23 percent year-over-year, and that growth means increased competition. Every day each category has new entrants in the form of new eCommerce companies and established brands branching out. It is more important than ever to ensure that you are keeping a close eye on your …

Jennifer Gimson | Nov 1, 2017

News & Trends

5 Creative Ways eCommerce Brands Have Improved Holiday Sales

For eCommerce brands, the holiday season is often the most important time of the year. Your success in the months of November and December play a huge role in your ability to hit revenue goals for the year. Today we are still seeing huge growth in eCommerce sales during the holiday season. Between …

Jennifer Gimson | Oct 26, 2017

News & Trends

Strategies Digital Retailers Can Use to Cater to Short Attention Spans

Millennial’s shorter attention spans is an oft-cited fact.  But the attention spans of many users is short, and to rise above the competition you must be able to cater to that group. There are a number of steps that digital retailers can take to cater to younger generations. Ultimately …

Jennifer Gimson | Oct 24, 2017

News & Trends

What is the Amazon Effect and What Do eCommerce Companies Need to Know About It?

Amazon has reshaped the way that retailers and eCommerce companies do business. With each passing year, the brand becomes more entrenched in the lives of consumers and grows its thumbprint across new industries. You’d be hard-pressed to find a retailer that hasn’t felt the “Amazon …

Jennifer Gimson | Oct 10, 2017

News & Trends

CMOs Need New Model For Retail Advertising Success

There is always dissonance between the capabilities that are discussed in trade business coverage and the day-to-day realities that exist on the ground for marketers, behind their own four company walls. Nowhere is this more evident than in the routine way that large corporate retail giants choose …

Andreas Reiffen | Oct 10, 2017

Price Integration

How Product Advertising Can Improve Inventory Management

In eCommerce, both product advertising and inventory management play vital roles in the health of a company. Often these vital components are treated as separate processes, but companies have a lot to gain from unifying their product advertising and inventory management operations. Companies with …

Jennifer Gimson | Oct 3, 2017

News & Trends

Online trends and new technologies will drive in-store innovations

The retail industry at large and specifically retail merchandising has seen rapid changes due to innovations in tech. As the internet becomes more ingrained in our daily lives, the expectations of customers shift. Retailers are now expected to not only embrace innovative tech but have it integrated …

Jennifer Gimson | Sep 27, 2017


Going to Shoptalk Europe?

Shoptalk Europe is one of the premier retail conferences in Europe. It focuses on the evolution of how consumers discover, shop and buy in an age of digital disruption. We can’t wait to be one of the more than 2,000 individuals, including 225+ world-class speakers, …

Ekaterina Dementyeva | Sep 25, 2017

News & Trends

Getting OmniChannel Right – Pairing Online and Offline Strategies to Maximize Sales

  In business magazines and online publications, there has been a lot of doom and gloom regarding the retail industry in recent years. You hear stories of large retailers closing, malls emptying, and earnings slipping for some of the most well-known brands in the world. Despite the negative …

Jennifer Gimson | Sep 20, 2017