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Connect product advertising with price and inventory to drive performance


Product Advertising

Effective Performance Advertising 2/4: Incremental Value

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use …

Alexander Paluch | Aug 15, 2018

Product Advertising

This Is How You Shrink Cart Abandonment Rates

Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter. Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are …

Ryan Bozeman | Aug 7, 2018

Practical PPC

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before. Look at the…

Luke Metcalfe | Jul 11, 2018

Business Modeling

eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales

Working to improve the conversion rates of your product pages and website is an ongoing task for eCommerce companies. Tweaks can always be made. Visitor behavior can change over time. Split testing never ends: there is always more work to be done. But where do you start? What areas of your website …

Ryan Bozeman | Jun 26, 2018

Business Modeling

What is the relationship between PPC and SEO in eCommerce?

Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different…

Ryan Bozeman | Jun 15, 2018

Business Modeling

How to Collect and Harness Data…and Improve eCommerce Personalization

Ecommerce professionals value the importance of personalization. Its use in digital marketing makes customers more likely to buy from a retailer.  It also increases the conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, …

Ryan Bozeman | Jun 6, 2018

Business Modeling

The Power of Effective Referral Programs (and how to run them)

There are few eCommerce marketing tactics more reliable and beneficial than referral marketing. Also known as word-of-mouth marketing, referral marketing is simply the practice of buying products based on the opinions, influence, or referral of someone that has bought that product in the past. We&…

Ryan Bozeman | Jun 1, 2018

Business Modeling

How to Encourage Product Reviews on Your Website

You have lots of exciting product pages. But how do you convert casual visitors into eager buyers? It’s one of the most important goals for eCommerce businesses, and there are few aspects more influential than customer reviews. Surveys have shown that online reviews influence 90 percent of …

Ryan Bozeman | May 21, 2018

Business Modeling

Strategies for Increasing your Average Order Value

In the eCommerce industry, you’re always looking for ways to increase sales, retain customers, and improve the conversion rates of your product pages. Sadly, eCommerce companies often focus too much on driving new traffic and generating new buyers. In fact, they could increase their revenue …

Ryan Bozeman | May 9, 2018