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Connect product advertising with price and inventory to drive performance

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Price Integration

Understanding Price Elasticity in eCommerce

Choosing the right price for each product can be a difficult task. Following our last post on dynamic pricing, it seems important to cover price elasticity, which plays a huge role in price optimization in e-Commerce. If you’ve ever taken an Econ 101 course in college, you have probably …

Jennifer Gimson | Aug 31, 2017

Price Integration

What is Dynamic Pricing and Why is it Important?

Dynamic pricing is an e-commerce and retail strategy that applies variable pricing instead of the more typical fixed pricing. As more data is analyzed, optimal prices for items are calculated. The time between price changes depends upon the business and item, but can be as often as every day, or …

Jennifer Gimson | Aug 24, 2017

Events

Shop.org Here We Come!

LA, here we come! Our team couldn’t be more excited to speak and exhibit at Shop.org’s 2017 Digital Retail Conference, which will be held September 25-27 at the Los Angeles Convention Center. Shop.org is the annual eCommerce conference for digital retail thinkers and doers! They’ve…

Jennifer Gimson | Aug 22, 2017

General

3 Reports to Optimize Your Procurement Strategy

Are you buying too much stock, stuck with deadstock, purchasing the wrong products, or pricing products ineffectively? In order to refine your procurement strategy, you should be tracking all of these aspects. TradeGecko recommends these three reports (Yield Management, Inventory Turnover, and …

TradeGecko | Aug 21, 2017

Business Modeling

How competitive intelligence can maximize your ROAS

Digital advertising spend in retail eclipses all other industries, but at such a substantial cost, everyone selling online wants to know how they can boost their return on ad spend (RoAS). eMarketer reported in 2016 that retailers spent $16 billion on paid digital advertising and forecasted that …

Angelica Valentine | Aug 15, 2017

Practical PPC

3 Best Practices for Dynamic Remarketing Ads

With Audience Targeting dominating the foreseeable future of Search Engine Ads, familiarizing yourself with Retargeting Options may be useful. Dynamic Remarketing Ads can massively improve your performance by allowing you to help build leads and sales by bringing previous visitors back, who may have…

Lewamm Ghebremariam | Jul 25, 2017

News & Trends

eCommerce Café: Paul Shapiro

Paul is considered one of today’s most notable experts in the SEO world, and as Director of Strategy and Innovation at Catalyst, he regularly shares his key findings at events, webinars, and his blog. We were lucky to catch him at SMX Advanced and hear how he is leveraging data to surge ahead …

Mallory Chen | Jul 21, 2017

News & Trends

Five Questions to Help You Navigate the Social Trifecta

If you’re in digital marketing, you know about it. If you’re a marketing diva, you probably named it. The Social Trifecta. Cue the lights! And the trumpet players. The social trifecta is the convergence of three entities within Social Media: Owned, Paid, and Earned. To be clear, this …

Mallory Chen | Jul 21, 2017

News & Trends

eCommerce Café: Andy Taylor

At SMX Advanced, we spoke with Merkle’s Assistant Director of Research Andy Taylor, who also spoke on the Mad Scientist panel with our founder Andreas. Catch the full interview behind the scenes, where Andy weighs in on the future of Google’s roadmap, KPIs to prioritize, and the reality …

Mallory Chen | Jul 17, 2017