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Trends

5 Ways Internet of Things Tech Will Reshape Retail

The rise in eCommerce has given the retail industry a shift unlike any other time in its history. While big box stores hustle for position in a rapidly changing omnichannel landscape, technology continues to rapidly drive new retail innovations. Chief among them will be the Internet of Things (IoT) …

Luke Metcalfe | Dec 21, 2017

General

Facts and Festivities Day 11 – Conversion Rates: The Goldilocks Dilemma

Hunting for perfect conversion rates? Product pricing can be a tricky affair. You don’t want them too high; you don’t want them too low! It’s the Goldilocks’ dilemma. If you go for one or the other though, err on the cheaper side. The best product conversion rates happen when…

Luke Metcalfe | Dec 21, 2017

General

Facts and Festivities Day 10 – Calculating Customer Lifetime Value

On day seven of this series, we highlighted the importance of Customer Lifetime Value (CLV). If you had to choose just one ROI metric from an exhaustive bunch, we said, you should choose this one. And as well you should. Because advertisers who focus on CLV make around 15 percent more revenue …

Luke Metcalfe | Dec 20, 2017

Trends

Christmas Retail Shopping Trends and Predictions for 2017

The home stretch of the 2017 holiday shopping season finds retailers busier than ever. Retail has changed rapidly in recent years, with big brand stores forced to make agile changes in strategy to hold their footing as eCommerce sales rapidly growing. With each new holiday season, we see a …

Luke Metcalfe | Dec 19, 2017

General

Facts and Festivities Day 9 – What Drives Repeat Customers?

In the world of retail, attention spans are short and expectations are high. It’s no different in the fashion sector. To attract and retain customers, you must first decide on the KPIs that matter…and then identify the tools at your disposal. Crealytics cast an eye on five years’ …

Luke Metcalfe | Dec 19, 2017

General

Facts and Festivities Day 8 – Bing Ads: Nothing Ventured, Nothing Gained

Sometimes it’s easy to view Bing Ads as AdWords’ less popular cousin. This perception can be misleading, however. Microsoft’s vehicle takes a 20 percent market share in the U.K (and it’s a similar figure in the U.S.) So, if you’ve only focused on AdWords up to now, it&…

Luke Metcalfe | Dec 18, 2017

General

Facts and Festivities Day 7 – Customer Lifetime Value and Alphabet Soup

The language of eCommerce can resemble an alphabet soup. Seriously. To give your ROI a workout, there’s ROAS to consider. And CPA. And CPC. And CTR. We could go on. All have a place at the table; but not exactly equal elbow space. The acronym below, however, can help you inform all future …

Luke Metcalfe | Dec 15, 2017

General

Facts and Festivities Day 6 – Don’t Burn Your Budget (Hint: Allocate Smarter)

“To master Google Shopping, first you must master your budget” – Confucius (probably). If you haven’t read this already, allow us to let you in on a little secret. Your PPC budget should be allocated to inventory that is high in stock…or sells slowly. Decision-makers …

Luke Metcalfe | Dec 14, 2017

General

Facts and Festivities Day 5 – Attract More Shoppers By Unleashing Your Social Side

It’s easy to get social media advertising wrong. Swamping would-be shoppers with ill-conceived campaigns can be a turn-off. Do it correctly, however, and you face a very different outcome. Research by Chain Store Age shows that a shopper who engages with a retailer through this medium will …

Luke Metcalfe | Dec 13, 2017

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