Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing.  Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of […]

Retargeting Ads in eCommerce – Five Simple Tips

Retargeting Ads in eCommerce – Five Simple Tips

- Ryan Bozeman

In eCommerce, connecting with your target audience plays a key role in your success. It’s your bread and butter, and you live and die by your ability to actively engage your audience. That’s why a customer leaving your website without making a purchase is such a big deal. You’ve already spent time, effort, and investment […]

Effective Performance Advertising 2/4: Incremental Value

Effective Performance Advertising 2/4: Incremental Value

- Alexander Paluch

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance […]

This Is How You Shrink Cart Abandonment Rates

This Is How You Shrink Cart Abandonment Rates

- Ryan Bozeman

Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter. Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are steps that you can take to reduce their rate—and create a more consistent […]

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

- Luke Metcalfe

Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before. Look at the numbers below. They climb upwards, rapidly, each […]

eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales

eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales

- Ryan Bozeman

Working to improve the conversion rates of your product pages and website is an ongoing task for eCommerce companies. Tweaks can always be made. Visitor behavior can change over time. Split testing never ends: there is always more work to be done. But where do you start? What areas of your website should you put […]

What is the relationship between PPC and SEO in eCommerce?

What is the relationship between PPC and SEO in eCommerce?

- Ryan Bozeman

Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills. But here’s the thing. They’re both different sides of the same coin: search. […]

How to Collect and Harness Data…and Improve eCommerce Personalization

How to Collect and Harness Data…and Improve eCommerce Personalization

- Ryan Bozeman

Ecommerce professionals value the importance of personalization. Its use in digital marketing makes customers more likely to buy from a retailer.  It also increases the conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, personalization requires data to be effective. The more that you know about your customers, the […]

The Power of Effective Referral Programs (and how to run them)

The Power of Effective Referral Programs (and how to run them)

- Ryan Bozeman

There are few eCommerce marketing tactics more reliable and beneficial than referral marketing. Also known as word-of-mouth marketing, referral marketing is simply the practice of buying products based on the opinions, influence, or referral of someone that has bought that product in the past. We’ve all done it. Maybe you’ve been recommended a new product […]

How to Encourage Product Reviews on Your Website

How to Encourage Product Reviews on Your Website

- Ryan Bozeman

You have lots of exciting product pages. But how do you convert casual visitors into eager buyers? It’s one of the most important goals for eCommerce businesses, and there are few aspects more influential than customer reviews. Surveys have shown that online reviews influence 90 percent of customers’ buying decisions in some way. A further […]

Strategies for Increasing your Average Order Value

Strategies for Increasing your Average Order Value

- Ryan Bozeman

In the eCommerce industry, you’re always looking for ways to increase sales, retain customers, and improve the conversion rates of your product pages. Sadly, eCommerce companies often focus too much on driving new traffic and generating new buyers. In fact, they could increase their revenue more quickly by catering to existing customers. If you run […]

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