Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns.  If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV […]

Effective Performance Advertising 4/4: Customer Lifetime Value

Effective Performance Advertising 4/4: Customer Lifetime Value

- Alexander Paluch

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our final video in this series explains the concept of Customer Lifetime Value (CLV) – and why you should consider it in your ad campaigns. Smart online retailers have increasingly adopted Customer Lifetime Value as a […]

Effective Performance Advertising 1/4: Overview

Effective Performance Advertising 1/4: Overview

- Alexander Paluch

Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed. Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big […]

Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI

Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI

- Alexander Paluch

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization. Online retailers care deeply about the profit from any given order. Different factors influence the value of each conversion for your business: category margins, discounts and advertising […]

How to Create Successful RLSA Campaigns

How to Create Successful RLSA Campaigns

- Ryan Bozeman

For many companies, remarketing lists for search ads (RLSA) can represent a significant stream of revenue. Since their debut in 2012 they’ve grown steadily in popularity, in no small part due to their ability to connect with prospects already aware of their brand. Online buyers take notice of retargeted ads, and are more likely to […]

How to Boost Your Search Marketing with a CRM

How to Boost Your Search Marketing with a CRM

- Ryan Bozeman

In the world of eCommerce, about 3 percent of search traffic converts into paying customers. Compared to the average conversion rates for direct traffic (2.93 percent) and social (1.81 percent), that’s not too shabby. But as marketers, we’re never satisfied with ‘pretty good’. We’re always looking for ways to increase those numbers. Today’s method? Teaching […]

Smart Campaigns: Google Ads champions small businesses

Smart Campaigns: Google Ads champions small businesses

- Ryan Bozeman

When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market. Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline advertising. Traditional flyers – and classified ads in local magazines – reigned supreme. […]

Retargeting Ads in eCommerce – Five Simple Tips

Retargeting Ads in eCommerce – Five Simple Tips

- Ryan Bozeman

In eCommerce, connecting with your target audience plays a key role in your success. It’s your bread and butter, and you live and die by your ability to actively engage your audience. That’s why a customer leaving your website without making a purchase is such a big deal. You’ve already spent time, effort, and investment […]

Effective Performance Advertising 2/4: Incremental Value

Effective Performance Advertising 2/4: Incremental Value

- Alexander Paluch

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance […]

This Is How You Shrink Cart Abandonment Rates

This Is How You Shrink Cart Abandonment Rates

- Ryan Bozeman

Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter. Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are steps that you can take to reduce their rate—and create a more consistent […]

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

- Luke Metcalfe

Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before. Look at the numbers below. They climb upwards, rapidly, each […]

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