Co-op Marketing’s Top 5 Challenges In 2019: Brands’ Edition (Part 1)

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When […]

Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI

Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI

- Alexander Paluch

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization. Online retailers care deeply about the profit from any given order. Different factors influence the value of each conversion for your business: category margins, discounts and advertising […]

How to Create Successful RLSA Campaigns

How to Create Successful RLSA Campaigns

- Ryan Bozeman

For many companies, remarketing lists for search ads (RLSA) can represent a significant stream of revenue. Since their debut in 2012 they’ve grown steadily in popularity, in no small part due to their ability to connect with prospects already aware of their brand. Online buyers take notice of retargeted ads, and are more likely to […]

How to Boost Your Search Marketing with a CRM

How to Boost Your Search Marketing with a CRM

- Ryan Bozeman

In the world of eCommerce, about 3 percent of search traffic converts into paying customers. Compared to the average conversion rates for direct traffic (2.93 percent) and social (1.81 percent), that’s not too shabby. But as marketers, we’re never satisfied with ‘pretty good’. We’re always looking for ways to increase those numbers. Today’s method? Teaching […]

Smart Campaigns: Google Ads champions small businesses

Smart Campaigns: Google Ads champions small businesses

- Ryan Bozeman

When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market. Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline advertising. Traditional flyers – and classified ads in local magazines – reigned supreme. […]

Retargeting Ads in eCommerce – Five Simple Tips

Retargeting Ads in eCommerce – Five Simple Tips

- Ryan Bozeman

In eCommerce, connecting with your target audience plays a key role in your success. It’s your bread and butter, and you live and die by your ability to actively engage your audience. That’s why a customer leaving your website without making a purchase is such a big deal. You’ve already spent time, effort, and investment […]

Effective Performance Advertising 2/4: Incremental Value

Effective Performance Advertising 2/4: Incremental Value

- Alexander Paluch

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance […]

This Is How You Shrink Cart Abandonment Rates

This Is How You Shrink Cart Abandonment Rates

- Ryan Bozeman

Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter. Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are steps that you can take to reduce their rate—and create a more consistent […]

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

- Luke Metcalfe

Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before. Look at the numbers below. They climb upwards, rapidly, each […]

eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales

eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales

- Ryan Bozeman

Working to improve the conversion rates of your product pages and website is an ongoing task for eCommerce companies. Tweaks can always be made. Visitor behavior can change over time. Split testing never ends: there is always more work to be done. But where do you start? What areas of your website should you put […]

What is the relationship between PPC and SEO in eCommerce?

What is the relationship between PPC and SEO in eCommerce?

- Ryan Bozeman

Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills. But here’s the thing. They’re both different sides of the same coin: search. […]

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