Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns.  If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV […]

How to Collect and Harness Data…and Improve eCommerce Personalization

How to Collect and Harness Data…and Improve eCommerce Personalization

- Ryan Bozeman

Ecommerce professionals value the importance of personalization. Its use in digital marketing makes customers more likely to buy from a retailer.  It also increases the conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, personalization requires data to be effective. The more that you know about your customers, the […]

The Power of Effective Referral Programs (and how to run them)

The Power of Effective Referral Programs (and how to run them)

- Ryan Bozeman

There are few eCommerce marketing tactics more reliable and beneficial than referral marketing. Also known as word-of-mouth marketing, referral marketing is simply the practice of buying products based on the opinions, influence, or referral of someone that has bought that product in the past. We’ve all done it. Maybe you’ve been recommended a new product […]

How to Encourage Product Reviews on Your Website

How to Encourage Product Reviews on Your Website

- Ryan Bozeman

You have lots of exciting product pages. But how do you convert casual visitors into eager buyers? It’s one of the most important goals for eCommerce businesses, and there are few aspects more influential than customer reviews. Surveys have shown that online reviews influence 90 percent of customers’ buying decisions in some way. A further […]

Strategies for Increasing your Average Order Value

Strategies for Increasing your Average Order Value

- Ryan Bozeman

In the eCommerce industry, you’re always looking for ways to increase sales, retain customers, and improve the conversion rates of your product pages. Sadly, eCommerce companies often focus too much on driving new traffic and generating new buyers. In fact, they could increase their revenue more quickly by catering to existing customers. If you run […]

5 of the Most Critical Key Performance Indicators in eCommerce

5 of the Most Critical Key Performance Indicators in eCommerce

- Ryan Bozeman

You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll find an unending number of metrics out there. However,  […]

How Retailers Can Bridge The Gap Between Digital and In-Store Interactions

How Retailers Can Bridge The Gap Between Digital and In-Store Interactions

- Ryan Bozeman

For shoppers, the line between online and offline experiences has become increasingly blurred. As more retailers implement new technology and practices that help to bridge the two, they set new standards in their wake. Consumers have begun to expect that their online interactions with brands will translate to their in-store experiences. Future success in the […]

5 Tech Trends that Will Reshape Retail In the Next Decade

5 Tech Trends that Will Reshape Retail In the Next Decade

- Ryan Bozeman

The retail industry is changing at a rapid speed. As consumers shift their spending habits toward digital mediums, retailers have looked to establish a competitive edge—and give customers more reason to shop with them. Over the next decade, several emerging technologies could play a key role in retail’s future. Keep an eye on these tech […]

How Retailers Can Prepare for Digital Wallets and Mobile Payments

How Retailers Can Prepare for Digital Wallets and Mobile Payments

- Ryan Bozeman

Shoppers increasingly rely on their smart devices. They use their phones to research products, read customers reviews, and compare prices between locations. In the near future, they will do the same to make payments at cash registers. Mobile payments aren’t a new idea. They have been a source of discussion and concern in the retail […]

Becoming a Digital-First Retailer in 2018

Becoming a Digital-First Retailer in 2018

- Ryan Bozeman

Any retailer with one eye on the future should opt for a digital-first strategy. Many successful brands, including Neiman Marcus, have already done so. Why? To better anticipate customer behaviors and engage with them on a deeper level. In a digital-centric world, customers expect websites to dovetail with in-store experiences. This may not always be […]

Okay Google, fight Amazon.

Okay Google, fight Amazon.

- Alexander Paluch

While Amazon turns into an advertising company, Google breaks into eCommerce. What started with the Buy button and Google Express has continued on a bigger scale. Just cast your eye on its recent announcement introducing Shopping Actions. Using search and voice, shoppers can put the products of participating retailers into Google’s universal cart. And then […]

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