Bridge the gap between
Marketing and Merchandising

Connect product advertising with price and inventory to drive performance



Facts and Festivities Day 4: Conversion Rates…Why It Pays To Be Competitive

In yesterday’s blog, we raised four important issues surrounding product rankings. One thing trumped all others. Google Shopping might well revolve around the “B” word (bidding), but pricing remains the key consideration. If you don’t keep your pricing competitive, you can …

Luke Metcalfe | Dec 12, 2017


Facts and Festivities Day 3: The Power Of Competitive Product Pricing

So you want your products to rank well on Google. Sounds reasonable. Beware the pitfalls, however – lots of things can affect your position. Today, we pick out four things to consider: User ratings are vital (new retailers will be rated down). Performance history matters! More history leads to…

Luke Metcalfe | Dec 11, 2017


Facts and Festivities Day 2: Keep Your Prospects Close And Your Customers Closer

As an eCommerce company, attracting new customers is only half the battle. Here’s a tip: remember the mantra “keep your prospects close…and your customers closer.” According to research by the Harvard Business Review, a five percent increase in customer retention can drive …

Luke Metcalfe | Dec 8, 2017

Business Modeling

7 Critical eCommerce Metrics for Optimization and KPIs

The top eCommerce companies are laser-focused on metrics, using them to inform strategy, provide better products, deliver customer service, and grow. Selling online without keeping a close eye on your KPIs is a lot like trying to run with your eyes closed — you might get to where you want to …

Luke Metcalfe | Dec 7, 2017


Facts and Festivities Day 1: The Perils of Slow Loading Times on Mobile

In a world of easy access, on-demand content, slow…streaming…speeds…can…be…frustrating. Especially when it concerns handheld devices. Swedish tech gurus Ericsson found that slow loading times triggered a rise in mobile users’ heart rates by 38 percent—…

Luke Metcalfe | Dec 6, 2017

Business Modeling

How to Use Google Showcase Shopping Ad Campaigns (and why they matter)

“40 percent of shopping searches are on broad terms…so they turn to search to discover and explore…” – Google study (2015) If you sell things online, the chances are you’ve heard of Google’s product ads. You’re probably familiar with their display …

Luke Metcalfe | Dec 4, 2017

Business Modeling

Strategies for Staying in Touch With Your Customer Post-Sale

For eCommerce companies, your ability to attract new customers and keep them coming back plays the largest role in your company’s success. Acquiring new customers is expensive. On average, it costs five times as much to attract a new customer, compared to retaining an existing one. A five …

Luke Metcalfe | Nov 29, 2017

Business Modeling

How to choose the best KPIs for your eCommerce Business

When you run an online store, there are literally a thousand key performance indicators to measure. Keeping track of all of it, while necessary, can make your head spin after a while. However, these KPIs can paint a picture of how your store is doing, where your customer’s biggest pain points …

Whitney Blankenship | Nov 23, 2017

Business Modeling

The Holiday Season Presents Big Opportunities and Risk for eCommerce Companies

The holiday season presents big opportunities for eCommerce companies and retailers alike. The months of November and December represent the biggest spending months of the year and, as a result, many companies place a lot of focus on executing during these months. As they should. A poor holiday …

Luke Metcalfe | Nov 21, 2017