Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing.  Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of […]

5 of the Most Critical Key Performance Indicators in eCommerce

5 of the Most Critical Key Performance Indicators in eCommerce

- Ryan Bozeman

You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll find an unending number of metrics out there. However,  […]

PPC Hero’s Top 25 is coming…#VoteForAndreas 2018

PPC Hero’s Top 25 is coming…#VoteForAndreas 2018

- Ryan Bozeman

We need your votes Each year, PPC Hero puts its highly esteemed list to the vote. The Top 25 Most Influential PPC Experts of 2018 closes this Wednesday. If you haven’t already, you can still #VoteForAndreas. Just follow the link below and spread the word: https://www.ppchero.com/time-to-vote-2018-top-25-most-influential-ppc-experts/ 2017 saw Andi win the top spot in the […]

How Retailers Can Bridge The Gap Between Digital and In-Store Interactions

How Retailers Can Bridge The Gap Between Digital and In-Store Interactions

- Ryan Bozeman

For shoppers, the line between online and offline experiences has become increasingly blurred. As more retailers implement new technology and practices that help to bridge the two, they set new standards in their wake. Consumers have begun to expect that their online interactions with brands will translate to their in-store experiences. Future success in the […]

5 Tech Trends that Will Reshape Retail In the Next Decade

5 Tech Trends that Will Reshape Retail In the Next Decade

- Ryan Bozeman

The retail industry is changing at a rapid speed. As consumers shift their spending habits toward digital mediums, retailers have looked to establish a competitive edge—and give customers more reason to shop with them. Over the next decade, several emerging technologies could play a key role in retail’s future. Keep an eye on these tech […]

How Retailers Can Prepare for Digital Wallets and Mobile Payments

How Retailers Can Prepare for Digital Wallets and Mobile Payments

- Ryan Bozeman

Shoppers increasingly rely on their smart devices. They use their phones to research products, read customers reviews, and compare prices between locations. In the near future, they will do the same to make payments at cash registers. Mobile payments aren’t a new idea. They have been a source of discussion and concern in the retail […]

Becoming a Digital-First Retailer in 2018

Becoming a Digital-First Retailer in 2018

- Ryan Bozeman

Any retailer with one eye on the future should opt for a digital-first strategy. Many successful brands, including Neiman Marcus, have already done so. Why? To better anticipate customer behaviors and engage with them on a deeper level. In a digital-centric world, customers expect websites to dovetail with in-store experiences. This may not always be […]

Okay Google, fight Amazon.

Okay Google, fight Amazon.

- Alexander Paluch

While Amazon turns into an advertising company, Google breaks into eCommerce. What started with the Buy button and Google Express has continued on a bigger scale. Just cast your eye on its recent announcement introducing Shopping Actions. Using search and voice, shoppers can put the products of participating retailers into Google’s universal cart. And then […]

Why eCommerce Businesses Should Consider Pinterest Advertising

Why eCommerce Businesses Should Consider Pinterest Advertising

- Ryan Bozeman

Social media users love Pinterest. In late 2016, the company announced it had more than 150 million active users. The network consists primarily of a picture board that has become a home for fashion, recipes, do-it-yourself projects and interesting products that convey well through images. In early 2017, Pinterest announced it was launching a new […]

Crealytics Celebrates International Women’s Day 2018

Crealytics Celebrates International Women’s Day 2018

- Ryan Bozeman

Every March 8, the world honors International Women’s Day (IWD): a celebration of women’s achievements—whether cultural, political, economic or otherwise. This year, IWD highlights the need for society to #PressforProgress. In an industry sometimes guilty of being male-oriented, Crealytics is proud to celebrate our female colleagues’ accomplishments. We sat down with six colleagues to discuss […]

Bigger, Better, Faster, Stronger: SMX West Returns!

Bigger, Better, Faster, Stronger: SMX West Returns!

- Ryan Bozeman

SMX West, 2018 March 13 – 15, San Jose Convention Center Get the latest expertise on all things AdTech, including a talk by Crealytics’ founder and C.E.O, Andreas Reiffen. As with every year, this event promises a spectrum of search-aficionados from lots of different backgrounds. Expect the hottest Search topics of 2018! We can’t wait […]

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