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Business Modeling

5 Tech Trends that Will Reshape Retail In the Next Decade

The retail industry is changing at a rapid speed. As consumers shift their spending habits toward digital mediums, retailers have looked to establish a competitive edge—and give customers more reason to shop with them. Over the next decade, several emerging technologies could play a key role …

Luke Metcalfe | Apr 11, 2018

Business Modeling

How Retailers Can Prepare for Digital Wallets and Mobile Payments

Shoppers increasingly rely on their smart devices. They use their phones to research products, read customers reviews, and compare prices between locations. In the near future, they will do the same to make payments at cash registers. Mobile payments aren’t a new idea. They have been a source …

Luke Metcalfe | Apr 4, 2018

Business Modeling

Becoming a Digital-First Retailer in 2018

Any retailer with one eye on the future should opt for a digital-first strategy. Many successful brands, including Neiman Marcus, have already done so. Why? To better anticipate customer behaviors and engage with them on a deeper level. In a digital-centric world, customers expect websites to …

Luke Metcalfe | Mar 27, 2018

The State of Google Shopping

Okay Google, fight Amazon.

While Amazon turns into an advertising company, Google breaks into eCommerce. What started with the Buy button and Google Express has continued on a bigger scale. Just cast your eye on its recent announcement introducing Shopping Actions. Using search and voice, shoppers can put the products of …

Alexander Paluch | Mar 19, 2018

Business Modeling

Why eCommerce Businesses Should Consider Pinterest Advertising

Social media users love Pinterest. In late 2016, the company announced it had more than 150 million active users. The network consists primarily of a picture board that has become a home for fashion, recipes, do-it-yourself projects and interesting products that convey well through images. In early …

Luke Metcalfe | Mar 13, 2018

About Us

Crealytics Celebrates International Women’s Day 2018

Every March 8, the world honors International Women’s Day (IWD): a celebration of women’s achievements—whether cultural, political, economic or otherwise. This year, IWD highlights the need for society to #PressforProgress. In an industry sometimes guilty of being male-oriented, …

Luke Metcalfe | Mar 8, 2018


Bigger, Better, Faster, Stronger: SMX West Returns!

SMX West, 2018 March 13 – 15, San Jose Convention Center Get the latest expertise on all things AdTech, including a talk by Crealytics’ founder and C.E.O, Andreas Reiffen. As with every year, this event promises a spectrum of search-aficionados from lots of different backgrounds. Expect …

Luke Metcalfe | Mar 6, 2018


Amazon 101: An Overview of the Company’s Product Ranking Algorithm

For many online retailers, optimized searches for Amazon have more importance than Google. Get this. Amazon has three times the search volume for products. Listing items on the platform? You’ll need to get them to the top of the platform’s search results (in relevant categories) to drive…

Luke Metcalfe | Mar 6, 2018

Business Modeling

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

Ecommerce’s rise has changed how physical retailers interact with their customers. Malls around the world struggle to attract new vendors. Anyone can log in to Amazon and find what they want in a few minutes. This has forced the “brick and mortars” to get more innovative. The last …

Luke Metcalfe | Feb 27, 2018