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Marketing and Merchandising

Connect product advertising with price and inventory to drive performance


Business Modeling

5 Tips for Creating a Cohesive Omnichannel Customer Experience

For retail companies, there is nothing more important than customer experience. According to a study by Gartner, 89 percent of companies will compete primarily on the basis of customer experience. A large part of that experience comes from a company’s ability to provide a clean, consistent …

Ryan Bozeman | Jan 9, 2018

Business Modeling

eCommerce Shipping Tips — Moving Your Products Profitably

Did you know that shipping costs are the number one reason for cart abandonment? Freight speed, costs, and reliability are a huge priority for customers. Shoppers care about a range of related aspects, including total cost, the order threshold for free shipping, and how quickly the item will arrive…

Ryan Bozeman | Jan 3, 2018

Business Modeling

7 Critical eCommerce Metrics for Optimization and KPIs

The top eCommerce companies are laser-focused on metrics, using them to inform strategy, provide better products, deliver customer service, and grow. Selling online without keeping a close eye on your KPIs is a lot like trying to run with your eyes closed — you might get to where you want to …

Luke Metcalfe | Dec 7, 2017

Business Modeling

How to Use Google Showcase Shopping Ad Campaigns (and why they matter)

“40 percent of shopping searches are on broad terms…so they turn to search to discover and explore…” – Google study (2015) If you sell things online, the chances are you’ve heard of Google’s product ads. You’re probably familiar with their display …

Luke Metcalfe | Dec 4, 2017

Business Modeling

Strategies for Staying in Touch With Your Customer Post-Sale

For eCommerce companies, your ability to attract new customers and keep them coming back plays the largest role in your company’s success. Acquiring new customers is expensive. On average, it costs five times as much to attract a new customer, compared to retaining an existing one. A five …

Luke Metcalfe | Nov 29, 2017

Business Modeling

How to choose the best KPIs for your eCommerce Business

When you run an online store, there are literally a thousand key performance indicators to measure. Keeping track of all of it, while necessary, can make your head spin after a while. However, these KPIs can paint a picture of how your store is doing, where your customer’s biggest pain points …

Whitney Blankenship | Nov 23, 2017

Business Modeling

The Holiday Season Presents Big Opportunities and Risk for eCommerce Companies

The holiday season presents big opportunities for eCommerce companies and retailers alike. The months of November and December represent the biggest spending months of the year and, as a result, many companies place a lot of focus on executing during these months. As they should. A poor holiday …

Luke Metcalfe | Nov 21, 2017

Business Modeling

The Importance of Competition Monitoring

ECommerce is growing 23 percent year-over-year, and that growth means increased competition. Every day each category has new entrants in the form of new eCommerce companies and established brands branching out. It is more important than ever to ensure that you are keeping a close eye on your …

Luke Metcalfe | Nov 1, 2017

Business Modeling

Why Lifetime Value is the Most Important Metric in eCommerce

If you were one of the kids who sat in algebra class, half paying attention, wondering when you would ever use what you are learning – it’s time to dust off those algebra skills. In eCommerce, we spend a lot of time sifting through a long list of metrics. Conversion percentages, new …

Luke Metcalfe | Sep 14, 2017