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News & Trends

Crealytics eCommerce Café: Matt Van Wagner

At the SMX West 2017 Conference in San Jose, we had the pleasure to chat with Matt Van Wagner, Founder of Find Me Faster, about the current and upcoming trends in all things SEM. Check out the full interview below. Direct Youtube link. To stay tuned with Matt, you can follow him on Twitter, @…

Luke Metcalfe | Apr 16, 2017

News & Trends

Crealytics eCommerce Café: Brad Geddes

At the SMX West 2017 Conference in San Jose, we had the pleasure to chat with Brad Geddes, Founder and Director of AdAlysis, about the current and upcoming trends in all things SEM. Check out the full interview below. Direct Youtube link. To stay tuned with Brad, you can follow him on Twitter, @…

Luke Metcalfe | Apr 16, 2017

News & Trends

eCommerce Café: Purna Virji

At the SMX West 2017 Conference in San Jose, we had the pleasure to chat with Purna Virji, Senior Training Manager at Microsoft Bing, about the current and upcoming trends in all things SEM. Check out the full interview below. Direct Youtube link. To stay tuned with Purna, follow her on Twitter, @…

Luke Metcalfe | Apr 16, 2017

News & Trends

Crealytics eCommerce Café: David Szetela

At the SMX West 2017 Conference in San Jose, we had the pleasure to chat with David Szetela, Owner of FMB Media, about the current and upcoming trends in all things SEM. Check out the full interview below.   Direct Youtube link. To stay tuned with David, follow him on Twitter, @Szetela. We will…

Luke Metcalfe | Apr 16, 2017

News & Trends

Crealytics eCommerce Café: Elizabeth Marsten

At the SMX West 2017 Conference in San Jose, we had the pleasure to chat with Elizabeth Marsten, Sr. Director of e-Commerce Growth Services at CommerceHub, about the current and upcoming trends in all things SEM. Check out the full interview below. Direct Youtube link. To stay tuned with …

Luke Metcalfe | Apr 16, 2017

Business Modeling

Why top retailers are investing more in Google Shopping than Text Ads (and you should too)

Google Shopping is more popular among shoppers — and marketers — than ever before. In 2016, retailer spending on Google Shopping ads grew 36% compared to 2015. In the US and UK, spend on Google Shopping has already surpassed that of Text ads. And this increase shows no signs of …

Luke Metcalfe | Mar 31, 2017

News & Trends

Adapting to Digital Duopoly: Customization Counts (from AdAge)

I recently had the pleasure of writing an article for AdAge on the digital duopoly we see in Digital Marketing. In case you didn’t see it, here it is:  Adapting to Digital Duopoly: Customization Counts This is the era of duopoly in digital advertising, a time when Facebook and Google …

Andreas Reiffen | Mar 28, 2017

News & Trends

Advertising’s Next Step: A Fully Integrated Real-Time Network (via Media Post)

Crealytics engineers are working to buildout a feed-based advertising platform to not only support Google and Bing’s image-based shopping networks, but support marketplaces such as Amazon and eBay, Facebook, Instagram, and other comparison-priced platform. “The idea is to create one …

Luke Metcalfe | Feb 24, 2017

News & Trends

Here’s what you need to know about Location Targeting in AdWords

You could have the greatest ad campaigns in the world, but none of it will matter unless you show them to the right people. But, that hasn’t always been so easy. That doesn’t just mean country by country or state by state. You want your ads reaching your customer (or people just …

Luke Metcalfe | Feb 22, 2017

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