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Practical PPC

Department stores: a practical paid search guide to launching new markets

Last month, we explored the importance of launching paid search campaigns in different languages. In short: if people who don’t speak your native language buy from your store, your ability to target them with ads in their own language gives you a significant competitive advantage. But how do …

Luke Metcalfe | Apr 25, 2017

Practical PPC

How to adjust Google Shopping bids based on product performance

There are many scenarios in which Google Shopping campaign managers would love to have a special Bid Management strategy that allows them to influence product ad impression levels for certain products, brands or categories. For example, you may want to give an added push to products that have a …

Alexander Paluch | Apr 13, 2017

Data & Market Insights

Advanced Google Shopping: data insights from behind the scenes

At Crealytics, we love experimenting with Google Shopping to see what works and what doesn’t. There are all kinds of campaign optimization tricks to be discovered when you spend time testing. What’s more, as the hunger grows for more in-depth Google Shopping best practices, it’s …

Luke Metcalfe | Mar 31, 2017

Practical PPC

Campaign Segmentation Guide: SKU Campaign and Automation

Now that you’ve created your Generic and Designer campaigns, it’s time to set up your final campaign to complete the three-pronged segmentation strategy. If you don’t have product specific queries, you can skip ahead to the Fallback campaign section. The process here will be very …

Larissa Misch | Mar 31, 2017

Practical PPC

Campaign Segmentation Guide: Designer Campaigns

If you’ve followed us up to this point, the good news is that the most complicated part is over! From here, things get a lot easier because you can just make a copy of your Generics campaign and adjust it to make it your Designer campaign…

Larissa Misch | Mar 31, 2017

Practical PPC

Campaign Segmentation Guide: Non-brand Campaigns

Now that you understand the strategy behind campaign segmentation, let’s take a closer look at the steps to put this campaign structuring in place. First, ask yourself: Do I have an existing active Shopping campaign? Yes – go to Part 1 No – go to Part 2…

Larissa Misch | Mar 31, 2017

Practical PPC

Step-by-Step Guide to Campaign Segmentation in Google Shopping

One of the main challenges with Google Shopping has always been the fact that unlike regular Text Ads, there is no keyword targeting. A lack of keywords makes it difficult to set different bids for different search terms since you are dependent upon Google to match the most relevant keywords …

Larissa Misch | Mar 31, 2017

Business Modeling

The ultimate juggling act: how to set your PPC budgets for the year

“In winter, I plot and plan. In spring, I move” – Henry Rollins In the world of performance advertising, spring is the right time to ‘move’ in many regards: while winter keeps us busy with peak season, spring provides the opportunity to review previous strategies, …

Irene Kögl | Mar 29, 2017

Product Advertising

Feed Title Changes: A Complete How-To Guide

Our goal: Maximize traffic by integrating high-potential search queries into your product feed titles.   Why change product titles? In early tests, we saw that adding the correct term to your product title can lead to massive uplifts in traffic: Which kind of queries actually work? To find out …

Andreas Reiffen | Mar 20, 2017