Seven Things We Learned from NY Know GO 2018

On October 10, Crealytics hosted the inaugural “NY Know GO.” This exclusive, one-day event focused on digital Co-op and Sponsored Product Ads. It welcomed 16 of the top 50 U.S. retailers—including Kohl’s, Under Armour, Urban Outfitters and Foot Locker—as well as leading brands and technology vendors. Several industry leaders delivered lively presentations at the conference. […]

How Retailers Can Bridge The Gap Between Digital and In-Store Interactions

How Retailers Can Bridge The Gap Between Digital and In-Store Interactions

- Ryan Bozeman

For shoppers, the line between online and offline experiences has become increasingly blurred. As more retailers implement new technology and practices that help to bridge the two, they set new standards in their wake. Consumers have begun to expect that their online interactions with brands will translate to their in-store experiences. Future success in the […]

5 Tech Trends that Will Reshape Retail In the Next Decade

5 Tech Trends that Will Reshape Retail In the Next Decade

- Ryan Bozeman

The retail industry is changing at a rapid speed. As consumers shift their spending habits toward digital mediums, retailers have looked to establish a competitive edge—and give customers more reason to shop with them. Over the next decade, several emerging technologies could play a key role in retail’s future. Keep an eye on these tech […]

How Retailers Can Prepare for Digital Wallets and Mobile Payments

How Retailers Can Prepare for Digital Wallets and Mobile Payments

- Ryan Bozeman

Shoppers increasingly rely on their smart devices. They use their phones to research products, read customers reviews, and compare prices between locations. In the near future, they will do the same to make payments at cash registers. Mobile payments aren’t a new idea. They have been a source of discussion and concern in the retail […]

Becoming a Digital-First Retailer in 2018

Becoming a Digital-First Retailer in 2018

- Ryan Bozeman

Any retailer with one eye on the future should opt for a digital-first strategy. Many successful brands, including Neiman Marcus, have already done so. Why? To better anticipate customer behaviors and engage with them on a deeper level. In a digital-centric world, customers expect websites to dovetail with in-store experiences. This may not always be […]

Okay Google, fight Amazon.

Okay Google, fight Amazon.

- Alexander Paluch

While Amazon turns into an advertising company, Google breaks into eCommerce. What started with the Buy button and Google Express has continued on a bigger scale. Just cast your eye on its recent announcement introducing Shopping Actions. Using search and voice, shoppers can put the products of participating retailers into Google’s universal cart. And then […]

Why eCommerce Businesses Should Consider Pinterest Advertising

Why eCommerce Businesses Should Consider Pinterest Advertising

- Ryan Bozeman

Social media users love Pinterest. In late 2016, the company announced it had more than 150 million active users. The network consists primarily of a picture board that has become a home for fashion, recipes, do-it-yourself projects and interesting products that convey well through images. In early 2017, Pinterest announced it was launching a new […]

Crealytics Celebrates International Women’s Day 2018

Crealytics Celebrates International Women’s Day 2018

- Ryan Bozeman

Every March 8, the world honors International Women’s Day (IWD): a celebration of women’s achievements—whether cultural, political, economic or otherwise. This year, IWD highlights the need for society to #PressforProgress. In an industry sometimes guilty of being male-oriented, Crealytics is proud to celebrate our female colleagues’ accomplishments. We sat down with six colleagues to discuss […]

Bigger, Better, Faster, Stronger: SMX West Returns!

Bigger, Better, Faster, Stronger: SMX West Returns!

- Ryan Bozeman

SMX West, 2018 March 13 – 15, San Jose Convention Center Get the latest expertise on all things AdTech, including a talk by Crealytics’ founder and C.E.O, Andreas Reiffen. As with every year, this event promises a spectrum of search-aficionados from lots of different backgrounds. Expect the hottest Search topics of 2018! We can’t wait […]

Amazon 101: An Overview of the Company’s Product Ranking Algorithm

Amazon 101: An Overview of the Company’s Product Ranking Algorithm

- Ryan Bozeman

For many online retailers, optimized searches for Amazon have more importance than Google. Get this. Amazon has three times the search volume for products. Listing items on the platform? You’ll need to get them to the top of the platform’s search results (in relevant categories) to drive sales. And you’ll can do this better if […]

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

- Ryan Bozeman

Ecommerce’s rise has changed how physical retailers interact with their customers. Malls around the world struggle to attract new vendors. Anyone can log in to Amazon and find what they want in a few minutes. This has forced the “brick and mortars” to get more innovative. The last few years have seen a renaissance in […]

TALK TO US