Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing.  Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of […]

Amazon 101: An Overview of the Company’s Product Ranking Algorithm

Amazon 101: An Overview of the Company’s Product Ranking Algorithm

- Ryan Bozeman

For many online retailers, optimized searches for Amazon have more importance than Google. Get this. Amazon has three times the search volume for products. Listing items on the platform? You’ll need to get them to the top of the platform’s search results (in relevant categories) to drive sales. And you’ll can do this better if […]

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

- Ryan Bozeman

Ecommerce’s rise has changed how physical retailers interact with their customers. Malls around the world struggle to attract new vendors. Anyone can log in to Amazon and find what they want in a few minutes. This has forced the “brick and mortars” to get more innovative. The last few years have seen a renaissance in […]

How to Make the Most of Your Fastest Selling Products

How to Make the Most of Your Fastest Selling Products

- Ryan Bozeman

How do you make the most out of your best-selling products? For small and mid-sized eCommerce companies, seeing a handful of products make up the bulk of their revenue isn’t unusual. Of course, this isn’t an ideal situation. But for many eCommerce shops, it’s a reality. You should always seek to maximize revenue from your […]

Reliable eCommerce Promotional Strategies that Grow Sales

Reliable eCommerce Promotional Strategies that Grow Sales

- Ryan Bozeman

For growing eCommerce companies, finding reliable promotional strategies to grow (and measure) their sales can be a struggle. Running successful sales might provide revenue bumps, but it rarely leads to sustainable, long-term improvement. Fortunately, promotional marketing strategies exist to grow sales over time organically. They don’t result in the short-term sales hike you might see […]

Google’s “Purchases on Google” Program Strengthens its eCommerce Credentials

Google’s “Purchases on Google” Program Strengthens its eCommerce Credentials

- Ryan Bozeman

Google has always been coy about its long-rumored move into eCommerce and retail. The corporation’s head of search ads dismissed questions at SMX Advanced 2015 – when the first iterations of the “Buy Now” button appeared in search results. According to Jerry Dischler, the button was nothing more than a conversion optimization test. His hand-waving […]

5 Tips for Improving Personalization in Your eCommerce Marketing

5 Tips for Improving Personalization in Your eCommerce Marketing

- Ryan Bozeman

Customers want to buy products from companies that understand them. According to Accenture, 75 percent of consumers are more likely to buy from a company that knows their name and recommends options based on previous purchases. In fact, according to a study by Infosys, failing to provide personalized website content frustrates a huge 74 percent […]

Email Marketing: Best Practices For Retail Stores

Email Marketing: Best Practices For Retail Stores

- Ryan Bozeman

Nothing offers a more reliable way to connect with your customers on a regular basis than email. As a retailer, having a consistent connection to your customers is important for growing your customer base and building true brand advocates. Email represents the preferred method of communication for customers, too. According to a survey by MarketingSherpa, […]

Identifying Products to Sell…and Finding the Right Product-Market Fit

Identifying Products to Sell…and Finding the Right Product-Market Fit

- Ryan Bozeman

Perhaps you are a new retailer looking to nail down your product lines. Maybe you’re a veteran retailer looking to shake things up. Either way, the process of choosing which products to sell is arguably the most important one in your business. The items you put on your shelves (and offer on your website) play […]

5 Tips for Creating a Cohesive Omnichannel Customer Experience

5 Tips for Creating a Cohesive Omnichannel Customer Experience

- Ryan Bozeman

For retail companies, there is nothing more important than customer experience. According to a study by Gartner, 89 percent of companies will compete primarily on the basis of customer experience. A large part of that experience comes from a company’s ability to provide a clean, consistent experience to their customers: through multiple channels. Increasingly personalized […]

eCommerce Shipping Tips — Moving Your Products Profitably

eCommerce Shipping Tips — Moving Your Products Profitably

- Ryan Bozeman

Did you know that shipping costs are the number one reason for cart abandonment? Freight speed, costs, and reliability are a huge priority for customers. Shoppers care about a range of related aspects, including total cost, the order threshold for free shipping, and how quickly the item will arrive. You’ll find freight and fulfillment operations […]

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