Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns.  If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV […]

Why eCommerce Businesses Should Consider Pinterest Advertising

Why eCommerce Businesses Should Consider Pinterest Advertising

- Ryan Bozeman

Social media users love Pinterest. In late 2016, the company announced it had more than 150 million active users. The network consists primarily of a picture board that has become a home for fashion, recipes, do-it-yourself projects and interesting products that convey well through images. In early 2017, Pinterest announced it was launching a new […]

Crealytics Celebrates International Women’s Day 2018

Crealytics Celebrates International Women’s Day 2018

- Ryan Bozeman

Every March 8, the world honors International Women’s Day (IWD): a celebration of women’s achievements—whether cultural, political, economic or otherwise. This year, IWD highlights the need for society to #PressforProgress. In an industry sometimes guilty of being male-oriented, Crealytics is proud to celebrate our female colleagues’ accomplishments. We sat down with six colleagues to discuss […]

Bigger, Better, Faster, Stronger: SMX West Returns!

Bigger, Better, Faster, Stronger: SMX West Returns!

- Ryan Bozeman

SMX West, 2018 March 13 – 15, San Jose Convention Center Get the latest expertise on all things AdTech, including a talk by Crealytics’ founder and C.E.O, Andreas Reiffen. As with every year, this event promises a spectrum of search-aficionados from lots of different backgrounds. Expect the hottest Search topics of 2018! We can’t wait […]

Amazon 101: An Overview of the Company’s Product Ranking Algorithm

Amazon 101: An Overview of the Company’s Product Ranking Algorithm

- Ryan Bozeman

For many online retailers, optimized searches for Amazon have more importance than Google. Get this. Amazon has three times the search volume for products. Listing items on the platform? You’ll need to get them to the top of the platform’s search results (in relevant categories) to drive sales. And you’ll can do this better if […]

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

- Ryan Bozeman

Ecommerce’s rise has changed how physical retailers interact with their customers. Malls around the world struggle to attract new vendors. Anyone can log in to Amazon and find what they want in a few minutes. This has forced the “brick and mortars” to get more innovative. The last few years have seen a renaissance in […]

How to Make the Most of Your Fastest Selling Products

How to Make the Most of Your Fastest Selling Products

- Ryan Bozeman

How do you make the most out of your best-selling products? For small and mid-sized eCommerce companies, seeing a handful of products make up the bulk of their revenue isn’t unusual. Of course, this isn’t an ideal situation. But for many eCommerce shops, it’s a reality. You should always seek to maximize revenue from your […]

Reliable eCommerce Promotional Strategies that Grow Sales

Reliable eCommerce Promotional Strategies that Grow Sales

- Ryan Bozeman

For growing eCommerce companies, finding reliable promotional strategies to grow (and measure) their sales can be a struggle. Running successful sales might provide revenue bumps, but it rarely leads to sustainable, long-term improvement. Fortunately, promotional marketing strategies exist to grow sales over time organically. They don’t result in the short-term sales hike you might see […]

Google’s “Purchases on Google” Program Strengthens its eCommerce Credentials

Google’s “Purchases on Google” Program Strengthens its eCommerce Credentials

- Ryan Bozeman

Google has always been coy about its long-rumored move into eCommerce and retail. The corporation’s head of search ads dismissed questions at SMX Advanced 2015 – when the first iterations of the “Buy Now” button appeared in search results. According to Jerry Dischler, the button was nothing more than a conversion optimization test. His hand-waving […]

5 Tips for Improving Personalization in Your eCommerce Marketing

5 Tips for Improving Personalization in Your eCommerce Marketing

- Ryan Bozeman

Customers want to buy products from companies that understand them. According to Accenture, 75 percent of consumers are more likely to buy from a company that knows their name and recommends options based on previous purchases. In fact, according to a study by Infosys, failing to provide personalized website content frustrates a huge 74 percent […]

Email Marketing: Best Practices For Retail Stores

Email Marketing: Best Practices For Retail Stores

- Ryan Bozeman

Nothing offers a more reliable way to connect with your customers on a regular basis than email. As a retailer, having a consistent connection to your customers is important for growing your customer base and building true brand advocates. Email represents the preferred method of communication for customers, too. According to a survey by MarketingSherpa, […]

TALK TO US