Retail Media’s Future: Eight Things to Look Out For

This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product Ads, Retail Media and Amazon. Over 150 brands and retailers attended the conference, from giants like PepsiCo and Ralph Lauren to successful start-ups. We’ve highlighted some of the day’s major talking points – from marketplaces to mediation. Here are eight […]

How Retailers Can Prepare for Digital Wallets and Mobile Payments

How Retailers Can Prepare for Digital Wallets and Mobile Payments

- Ryan Bozeman

Shoppers increasingly rely on their smart devices. They use their phones to research products, read customers reviews, and compare prices between locations. In the near future, they will do the same to make payments at cash registers. Mobile payments aren’t a new idea. They have been a source of discussion and concern in the retail […]

Becoming a Digital-First Retailer in 2018

Becoming a Digital-First Retailer in 2018

- Ryan Bozeman

Any retailer with one eye on the future should opt for a digital-first strategy. Many successful brands, including Neiman Marcus, have already done so. Why? To better anticipate customer behaviors and engage with them on a deeper level. In a digital-centric world, customers expect websites to dovetail with in-store experiences. This may not always be […]

Okay Google, fight Amazon.

Okay Google, fight Amazon.

- Alexander Paluch

While Amazon turns into an advertising company, Google breaks into eCommerce. What started with the Buy button and Google Express has continued on a bigger scale. Just cast your eye on its recent announcement introducing Shopping Actions. Using search and voice, shoppers can put the products of participating retailers into Google’s universal cart. And then […]

Why eCommerce Businesses Should Consider Pinterest Advertising

Why eCommerce Businesses Should Consider Pinterest Advertising

- Ryan Bozeman

Social media users love Pinterest. In late 2016, the company announced it had more than 150 million active users. The network consists primarily of a picture board that has become a home for fashion, recipes, do-it-yourself projects and interesting products that convey well through images. In early 2017, Pinterest announced it was launching a new […]

Crealytics Celebrates International Women’s Day 2018

Crealytics Celebrates International Women’s Day 2018

- Ryan Bozeman

Every March 8, the world honors International Women’s Day (IWD): a celebration of women’s achievements—whether cultural, political, economic or otherwise. This year, IWD highlights the need for society to #PressforProgress. In an industry sometimes guilty of being male-oriented, Crealytics is proud to celebrate our female colleagues’ accomplishments. We sat down with six colleagues to discuss […]

Bigger, Better, Faster, Stronger: SMX West Returns!

Bigger, Better, Faster, Stronger: SMX West Returns!

- Ryan Bozeman

SMX West, 2018 March 13 – 15, San Jose Convention Center Get the latest expertise on all things AdTech, including a talk by Crealytics’ founder and C.E.O, Andreas Reiffen. As with every year, this event promises a spectrum of search-aficionados from lots of different backgrounds. Expect the hottest Search topics of 2018! We can’t wait […]

Amazon 101: An Overview of the Company’s Product Ranking Algorithm

Amazon 101: An Overview of the Company’s Product Ranking Algorithm

- Ryan Bozeman

For many online retailers, optimized searches for Amazon have more importance than Google. Get this. Amazon has three times the search volume for products. Listing items on the platform? You’ll need to get them to the top of the platform’s search results (in relevant categories) to drive sales. And you’ll can do this better if […]

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

- Ryan Bozeman

Ecommerce’s rise has changed how physical retailers interact with their customers. Malls around the world struggle to attract new vendors. Anyone can log in to Amazon and find what they want in a few minutes. This has forced the “brick and mortars” to get more innovative. The last few years have seen a renaissance in […]

How to Make the Most of Your Fastest Selling Products

How to Make the Most of Your Fastest Selling Products

- Ryan Bozeman

How do you make the most out of your best-selling products? For small and mid-sized eCommerce companies, seeing a handful of products make up the bulk of their revenue isn’t unusual. Of course, this isn’t an ideal situation. But for many eCommerce shops, it’s a reality. You should always seek to maximize revenue from your […]

Reliable eCommerce Promotional Strategies that Grow Sales

Reliable eCommerce Promotional Strategies that Grow Sales

- Ryan Bozeman

For growing eCommerce companies, finding reliable promotional strategies to grow (and measure) their sales can be a struggle. Running successful sales might provide revenue bumps, but it rarely leads to sustainable, long-term improvement. Fortunately, promotional marketing strategies exist to grow sales over time organically. They don’t result in the short-term sales hike you might see […]

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