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Amazon 101: An Overview of the Company’s Product Ranking Algorithm

For many online retailers, optimized searches for Amazon have more importance than Google. Get this. Amazon has three times the search volume for products. Listing items on the platform? You’ll need to get them to the top of the platform’s search results (in relevant categories) to drive…

Ryan Bozeman | Mar 6, 2018

Business Modeling

3 Examples of Experiential Retail Marketing that Drove Crowds and Sales

Ecommerce’s rise has changed how physical retailers interact with their customers. Malls around the world struggle to attract new vendors. Anyone can log in to Amazon and find what they want in a few minutes. This has forced the “brick and mortars” to get more innovative. The last …

Ryan Bozeman | Feb 27, 2018

Business Modeling

How to Make the Most of Your Fastest Selling Products

How do you make the most out of your best-selling products? For small and mid-sized eCommerce companies, seeing a handful of products make up the bulk of their revenue isn’t unusual. Of course, this isn’t an ideal situation. But for many eCommerce shops, it’s a reality. You should …

Ryan Bozeman | Feb 20, 2018

Business Modeling

Reliable eCommerce Promotional Strategies that Grow Sales

For growing eCommerce companies, finding reliable promotional strategies to grow (and measure) their sales can be a struggle. Running successful sales might provide revenue bumps, but it rarely leads to sustainable, long-term improvement. Fortunately, promotional marketing strategies exist to grow …

Ryan Bozeman | Feb 13, 2018

The State of Google Shopping

Google’s “Purchases on Google” Program Strengthens its eCommerce Credentials

Google has always been coy about its long-rumored move into eCommerce and retail. The corporation’s head of search ads dismissed questions at SMX Advanced 2015 – when the first iterations of the “Buy Now” button appeared in search results. According to Jerry Dischler, the …

Ryan Bozeman | Feb 6, 2018

Business Modeling

5 Tips for Improving Personalization in Your eCommerce Marketing

Customers want to buy products from companies that understand them. According to Accenture, 75 percent of consumers are more likely to buy from a company that knows their name and recommends options based on previous purchases. In fact, according to a study by Infosys, failing to provide …

Ryan Bozeman | Jan 30, 2018

Shopping How To's

Email Marketing: Best Practices For Retail Stores

Nothing offers a more reliable way to connect with your customers on a regular basis than email. As a retailer, having a consistent connection to your customers is important for growing your customer base and building true brand advocates. Email represents the preferred method of communication for …

Ryan Bozeman | Jan 23, 2018

Business Modeling

Identifying Products to Sell…and Finding the Right Product-Market Fit

Perhaps you are a new retailer looking to nail down your product lines. Maybe you’re a veteran retailer looking to shake things up. Either way, the process of choosing which products to sell is arguably the most important one in your business. The items you put on your shelves (and offer on …

Ryan Bozeman | Jan 16, 2018

Business Modeling

5 Tips for Creating a Cohesive Omnichannel Customer Experience

For retail companies, there is nothing more important than customer experience. According to a study by Gartner, 89 percent of companies will compete primarily on the basis of customer experience. A large part of that experience comes from a company’s ability to provide a clean, consistent …

Ryan Bozeman | Jan 9, 2018

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