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Connect product advertising with price and inventory to drive performance


Practical PPC

The Future is Now: Ramp up your Google Shopping ROI

Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers …

Andreas Reiffen | Mar 17, 2017

Practical PPC

How to Launch PPC Campaigns in a Foreign Language

Increasing the accuracy of your targeting is always a good way to improve your PPC campaign performance. This adage holds true whether your optimization goal is sales, downloads, subscriptions, or anything else for that matter. And one excellent way to make your campaigns more targeted is to …

Luke Metcalfe | Mar 15, 2017

Practical PPC

10 Google Shopping best practices to start doing in 2017

A New Year means a new chance… to get the best performance out of your Google Shopping ads. 2016 was the year Google Shopping overtook traditional Text Ads in terms of ad spend. In 2017 you can expect Google to invest heavily in Google Shopping. That means bigger, more prominent Shopping Ads …

Nadine Steiger | Jan 24, 2017

Practical PPC

Speak your customer’s language with killer Product Titles

What’s in a name? Well, unfortunately, when it comes to paid advertising a rose by any other name does not smell as sweet. Sorry, Shakespeare. In the world of Google Shopping, the name you give your products in your product feed is quite possibly the most important thing you can do to ensure a…

Andreas Reiffen | Jan 18, 2017

Practical PPC

How to make Device Modifiers work for you

Earlier this year, Google rolled out a new feature to let advertisers set different bid strategies for different devices (desktop, mobile, tablet). These device modifiers are one of the most important performance levers, but all too often they’re neglected by the campaign manager. …

Alexander Paluch | Nov 28, 2016