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Business Modeling

5 Tips for Creating a Cohesive Omnichannel Customer Experience

For retail companies, there is nothing more important than customer experience. According to a study by Gartner, 89 percent of companies will compete primarily on the basis of customer experience. A large part of that experience comes from a company’s ability to provide a clean, consistent …

Ryan Bozeman | Jan 9, 2018

Business Modeling

eCommerce Shipping Tips — Moving Your Products Profitably

Did you know that shipping costs are the number one reason for cart abandonment? Freight speed, costs, and reliability are a huge priority for customers. Shoppers care about a range of related aspects, including total cost, the order threshold for free shipping, and how quickly the item will arrive…

Ryan Bozeman | Jan 3, 2018


Facts and Festivities Day 12 – Navigating the Amazon (Ads)

Every now and then, something comes along and alters the status quo. For transport – the engine. For medicine – penicillin. And for retail? Amazon. We won’t be the last to discuss the Amazon effect. With the holiday rush in full swing though, it’s worth highlighting again. …

Ryan Bozeman | Dec 22, 2017


5 Ways Internet of Things Tech Will Reshape Retail

The rise in eCommerce has given the retail industry a shift unlike any other time in its history. While big box stores hustle for position in a rapidly changing omnichannel landscape, technology continues to rapidly drive new retail innovations. Chief among them will be the Internet of Things (IoT) …

Ryan Bozeman | Dec 21, 2017


Facts and Festivities Day 11 – Conversion Rates: The Goldilocks Dilemma

Hunting for perfect conversion rates? Product pricing can be a tricky affair. You don’t want them too high; you don’t want them too low! It’s the Goldilocks’ dilemma. If you go for one or the other though, err on the cheaper side. The best product conversion rates happen when…

Luke Metcalfe | Dec 21, 2017


Facts and Festivities Day 10 – Calculating Customer Lifetime Value

On day seven of this series, we highlighted the importance of Customer Lifetime Value (CLV). If you had to choose just one ROI metric from an exhaustive bunch, we said, you should choose this one. And as well you should. Because advertisers who focus on CLV make around 15 percent more revenue …

Luke Metcalfe | Dec 20, 2017


Christmas Retail Shopping Trends and Predictions for 2017

The home stretch of the 2017 holiday shopping season finds retailers busier than ever. Retail has changed rapidly in recent years, with big brand stores forced to make agile changes in strategy to hold their footing as eCommerce sales rapidly growing. With each new holiday season, we see a …

Luke Metcalfe | Dec 19, 2017


Facts and Festivities Day 9 – What Drives Repeat Customers?

In the world of retail, attention spans are short and expectations are high. It’s no different in the fashion sector. To attract and retain customers, you must first decide on the KPIs that matter…and then identify the tools at your disposal. Crealytics cast an eye on five years’ …

Luke Metcalfe | Dec 19, 2017


Facts and Festivities Day 8 – Bing Ads: Nothing Ventured, Nothing Gained

Sometimes it’s easy to view Bing Ads as AdWords’ less popular cousin. This perception can be misleading, however. Microsoft’s vehicle takes a 20 percent market share in the U.K (and it’s a similar figure in the U.S.) So, if you’ve only focused on AdWords up to now, it&…

Luke Metcalfe | Dec 18, 2017