Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing.  Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of […]

Facts and Festivities Day 12 – Navigating the Amazon (Ads)

Facts and Festivities Day 12 – Navigating the Amazon (Ads)

- Ryan Bozeman

Every now and then, something comes along and alters the status quo. For transport – the engine. For medicine – penicillin. And for retail? Amazon. We won’t be the last to discuss the Amazon effect. With the holiday rush in full swing though, it’s worth highlighting again. Increasingly in the ad world, the distribution behemoth […]

5 Ways Internet of Things Tech Will Reshape Retail

5 Ways Internet of Things Tech Will Reshape Retail

- Ryan Bozeman

The rise in eCommerce has given the retail industry a shift unlike any other time in its history. While big box stores hustle for position in a rapidly changing omnichannel landscape, technology continues to rapidly drive new retail innovations. Chief among them will be the Internet of Things (IoT) revolution. This will connect consumers to […]

Facts and Festivities Day 11 – Conversion Rates: The Goldilocks Dilemma

Facts and Festivities Day 11 – Conversion Rates: The Goldilocks Dilemma

- Luke Metcalfe

Hunting for perfect conversion rates? Product pricing can be a tricky affair. You don’t want them too high; you don’t want them too low! It’s the Goldilocks’ dilemma. If you go for one or the other though, err on the cheaper side. The best product conversion rates happen when you price your products at (or […]

Facts and Festivities Day 10 – Calculating Customer Lifetime Value

Facts and Festivities Day 10 – Calculating Customer Lifetime Value

- Luke Metcalfe

On day seven of this series, we highlighted the importance of Customer Lifetime Value (CLV). If you had to choose just one ROI metric from an exhaustive bunch, we said, you should choose this one. And as well you should. Because advertisers who focus on CLV make around 15 percent more revenue in the first year. […]

Christmas Retail Shopping Trends and Predictions for 2017

Christmas Retail Shopping Trends and Predictions for 2017

- Luke Metcalfe

The home stretch of the 2017 holiday shopping season finds retailers busier than ever. Retail has changed rapidly in recent years, with big brand stores forced to make agile changes in strategy to hold their footing as eCommerce sales rapidly growing. With each new holiday season, we see a consistent shift toward truly omnichannel experiences […]

Facts and Festivities Day 9 – What Drives Repeat Customers?

Facts and Festivities Day 9 – What Drives Repeat Customers?

- Luke Metcalfe

In the world of retail, attention spans are short and expectations are high. It’s no different in the fashion sector. To attract and retain customers, you must first decide on the KPIs that matter…and then identify the tools at your disposal. Crealytics cast an eye on five years’ worth of transactional data. The discovery? Of […]

Facts and Festivities Day 8 – Bing Ads: Nothing Ventured, Nothing Gained

Facts and Festivities Day 8 – Bing Ads: Nothing Ventured, Nothing Gained

- Luke Metcalfe

Sometimes it’s easy to view Bing Ads as AdWords’ less popular cousin. This perception can be misleading, however. Microsoft’s vehicle takes a 20 percent market share in the U.K (and it’s a similar figure in the U.S.) So, if you’ve only focused on AdWords up to now, it’s time to reconsider. A Lower Cost Per […]

Facts and Festivities Day 7 – Customer Lifetime Value and Alphabet Soup

Facts and Festivities Day 7 – Customer Lifetime Value and Alphabet Soup

- Luke Metcalfe

The language of eCommerce can resemble an alphabet soup. Seriously. To give your ROI a workout, there’s ROAS to consider. And CPA. And CPC. And CTR. We could go on. All have a place at the table; but not exactly equal elbow space. The acronym below, however, can help you inform all future marketing and […]

Facts and Festivities Day 6 – Don’t Burn Your Budget (Hint: Allocate Smarter)

Facts and Festivities Day 6 – Don’t Burn Your Budget (Hint: Allocate Smarter)

- Luke Metcalfe

“To master Google Shopping, first you must master your budget” – Confucius (probably). If you haven’t read this already, allow us to let you in on a little secret. Your PPC budget should be allocated to inventory that is high in stock…or sells slowly. Decision-makers allocate a staggering 40 percent of their budget to products […]

Facts and Festivities Day 5 – Attract More Shoppers By Unleashing Your Social Side

Facts and Festivities Day 5 – Attract More Shoppers By Unleashing Your Social Side

- Luke Metcalfe

It’s easy to get social media advertising wrong. Swamping would-be shoppers with ill-conceived campaigns can be a turn-off. Do it correctly, however, and you face a very different outcome. Research by Chain Store Age shows that a shopper who engages with a retailer through this medium will likely spend 19 percent more than the average […]

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