Retail Media’s Future: Eight Things to Look Out For

This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product Ads, Retail Media and Amazon. Over 150 brands and retailers attended the conference, from giants like PepsiCo and Ralph Lauren to successful start-ups. We’ve highlighted some of the day’s major talking points – from marketplaces to mediation. Here are eight […]

Google’s “Purchases on Google” Program Strengthens its eCommerce Credentials

Google’s “Purchases on Google” Program Strengthens its eCommerce Credentials

- Ryan Bozeman

Google has always been coy about its long-rumored move into eCommerce and retail. The corporation’s head of search ads dismissed questions at SMX Advanced 2015 – when the first iterations of the “Buy Now” button appeared in search results. According to Jerry Dischler, the button was nothing more than a conversion optimization test. His hand-waving […]

5 Tips for Improving Personalization in Your eCommerce Marketing

5 Tips for Improving Personalization in Your eCommerce Marketing

- Ryan Bozeman

Customers want to buy products from companies that understand them. According to Accenture, 75 percent of consumers are more likely to buy from a company that knows their name and recommends options based on previous purchases. In fact, according to a study by Infosys, failing to provide personalized website content frustrates a huge 74 percent […]

Email Marketing: Best Practices For Retail Stores

Email Marketing: Best Practices For Retail Stores

- Ryan Bozeman

Nothing offers a more reliable way to connect with your customers on a regular basis than email. As a retailer, having a consistent connection to your customers is important for growing your customer base and building true brand advocates. Email represents the preferred method of communication for customers, too. According to a survey by MarketingSherpa, […]

Identifying Products to Sell…and Finding the Right Product-Market Fit

Identifying Products to Sell…and Finding the Right Product-Market Fit

- Ryan Bozeman

Perhaps you are a new retailer looking to nail down your product lines. Maybe you’re a veteran retailer looking to shake things up. Either way, the process of choosing which products to sell is arguably the most important one in your business. The items you put on your shelves (and offer on your website) play […]

5 Tips for Creating a Cohesive Omnichannel Customer Experience

5 Tips for Creating a Cohesive Omnichannel Customer Experience

- Ryan Bozeman

For retail companies, there is nothing more important than customer experience. According to a study by Gartner, 89 percent of companies will compete primarily on the basis of customer experience. A large part of that experience comes from a company’s ability to provide a clean, consistent experience to their customers: through multiple channels. Increasingly personalized […]

eCommerce Shipping Tips — Moving Your Products Profitably

eCommerce Shipping Tips — Moving Your Products Profitably

- Ryan Bozeman

Did you know that shipping costs are the number one reason for cart abandonment? Freight speed, costs, and reliability are a huge priority for customers. Shoppers care about a range of related aspects, including total cost, the order threshold for free shipping, and how quickly the item will arrive. You’ll find freight and fulfillment operations […]

Facts and Festivities Day 12 – Navigating the Amazon (Ads)

Facts and Festivities Day 12 – Navigating the Amazon (Ads)

- Ryan Bozeman

Every now and then, something comes along and alters the status quo. For transport – the engine. For medicine – penicillin. And for retail? Amazon. We won’t be the last to discuss the Amazon effect. With the holiday rush in full swing though, it’s worth highlighting again. Increasingly in the ad world, the distribution behemoth […]

5 Ways Internet of Things Tech Will Reshape Retail

5 Ways Internet of Things Tech Will Reshape Retail

- Ryan Bozeman

The rise in eCommerce has given the retail industry a shift unlike any other time in its history. While big box stores hustle for position in a rapidly changing omnichannel landscape, technology continues to rapidly drive new retail innovations. Chief among them will be the Internet of Things (IoT) revolution. This will connect consumers to […]

Facts and Festivities Day 11 – Conversion Rates: The Goldilocks Dilemma

Facts and Festivities Day 11 – Conversion Rates: The Goldilocks Dilemma

- Luke Metcalfe

Hunting for perfect conversion rates? Product pricing can be a tricky affair. You don’t want them too high; you don’t want them too low! It’s the Goldilocks’ dilemma. If you go for one or the other though, err on the cheaper side. The best product conversion rates happen when you price your products at (or […]

Facts and Festivities Day 10 – Calculating Customer Lifetime Value

Facts and Festivities Day 10 – Calculating Customer Lifetime Value

- Luke Metcalfe

On day seven of this series, we highlighted the importance of Customer Lifetime Value (CLV). If you had to choose just one ROI metric from an exhaustive bunch, we said, you should choose this one. And as well you should. Because advertisers who focus on CLV make around 15 percent more revenue in the first year. […]

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