Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns.  If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV […]

Identifying Products to Sell…and Finding the Right Product-Market Fit

Identifying Products to Sell…and Finding the Right Product-Market Fit

- Ryan Bozeman

Perhaps you are a new retailer looking to nail down your product lines. Maybe you’re a veteran retailer looking to shake things up. Either way, the process of choosing which products to sell is arguably the most important one in your business. The items you put on your shelves (and offer on your website) play […]

5 Tips for Creating a Cohesive Omnichannel Customer Experience

5 Tips for Creating a Cohesive Omnichannel Customer Experience

- Ryan Bozeman

For retail companies, there is nothing more important than customer experience. According to a study by Gartner, 89 percent of companies will compete primarily on the basis of customer experience. A large part of that experience comes from a company’s ability to provide a clean, consistent experience to their customers: through multiple channels. Increasingly personalized […]

eCommerce Shipping Tips — Moving Your Products Profitably

eCommerce Shipping Tips — Moving Your Products Profitably

- Ryan Bozeman

Did you know that shipping costs are the number one reason for cart abandonment? Freight speed, costs, and reliability are a huge priority for customers. Shoppers care about a range of related aspects, including total cost, the order threshold for free shipping, and how quickly the item will arrive. You’ll find freight and fulfillment operations […]

Facts and Festivities Day 12 – Navigating the Amazon (Ads)

Facts and Festivities Day 12 – Navigating the Amazon (Ads)

- Ryan Bozeman

Every now and then, something comes along and alters the status quo. For transport – the engine. For medicine – penicillin. And for retail? Amazon. We won’t be the last to discuss the Amazon effect. With the holiday rush in full swing though, it’s worth highlighting again. Increasingly in the ad world, the distribution behemoth […]

5 Ways Internet of Things Tech Will Reshape Retail

5 Ways Internet of Things Tech Will Reshape Retail

- Ryan Bozeman

The rise in eCommerce has given the retail industry a shift unlike any other time in its history. While big box stores hustle for position in a rapidly changing omnichannel landscape, technology continues to rapidly drive new retail innovations. Chief among them will be the Internet of Things (IoT) revolution. This will connect consumers to […]

Facts and Festivities Day 11 – Conversion Rates: The Goldilocks Dilemma

Facts and Festivities Day 11 – Conversion Rates: The Goldilocks Dilemma

- Luke Metcalfe

Hunting for perfect conversion rates? Product pricing can be a tricky affair. You don’t want them too high; you don’t want them too low! It’s the Goldilocks’ dilemma. If you go for one or the other though, err on the cheaper side. The best product conversion rates happen when you price your products at (or […]

Facts and Festivities Day 10 – Calculating Customer Lifetime Value

Facts and Festivities Day 10 – Calculating Customer Lifetime Value

- Luke Metcalfe

On day seven of this series, we highlighted the importance of Customer Lifetime Value (CLV). If you had to choose just one ROI metric from an exhaustive bunch, we said, you should choose this one. And as well you should. Because advertisers who focus on CLV make around 15 percent more revenue in the first year. […]

Christmas Retail Shopping Trends and Predictions for 2017

Christmas Retail Shopping Trends and Predictions for 2017

- Luke Metcalfe

The home stretch of the 2017 holiday shopping season finds retailers busier than ever. Retail has changed rapidly in recent years, with big brand stores forced to make agile changes in strategy to hold their footing as eCommerce sales rapidly growing. With each new holiday season, we see a consistent shift toward truly omnichannel experiences […]

Facts and Festivities Day 9 – What Drives Repeat Customers?

Facts and Festivities Day 9 – What Drives Repeat Customers?

- Luke Metcalfe

In the world of retail, attention spans are short and expectations are high. It’s no different in the fashion sector. To attract and retain customers, you must first decide on the KPIs that matter…and then identify the tools at your disposal. Crealytics cast an eye on five years’ worth of transactional data. The discovery? Of […]

Facts and Festivities Day 8 – Bing Ads: Nothing Ventured, Nothing Gained

Facts and Festivities Day 8 – Bing Ads: Nothing Ventured, Nothing Gained

- Luke Metcalfe

Sometimes it’s easy to view Bing Ads as AdWords’ less popular cousin. This perception can be misleading, however. Microsoft’s vehicle takes a 20 percent market share in the U.K (and it’s a similar figure in the U.S.) So, if you’ve only focused on AdWords up to now, it’s time to reconsider. A Lower Cost Per […]

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