Our Manifesto

“There is nothing so useless as doing efficiently that which should not be done at all”

- Peter Drucker

At the core of Crealytics is a set of beliefs that defines how we interact with our world. Whether we are evaluating a client’s business, negotiating with a vendor, or holding an internal meeting, we examine everything we do to make sure we are acting with purpose, curiosity and integrity.

#1 CHALLENGE THE STATUS QUO

We’ve built our brand around questioning commonly held assumptions in digital advertising. Just because it’s always been done that way doesn’t mean it’s a best practice. Sometimes it means that it shouldn’t be done at all.

We ask the tough questions about why we do things the way we do. It helps us figure out what we should be doing instead.

#2 TEST, TEST, AND TEST AGAIN

We don’t believe in walking blindly into anything. Data nerds at heart, we know that before you can claim something works you have to test it, measure it, adjust your test and do it again. We believe the proof is always in the data.

As we look for newer and better methods for driving value for our customers, we embrace that testing is a never-ending virtuous cycle of curiosity and discovery.

#3 THINK OUTSIDE THE DEPARTMENT

Digital marketing doesn’t exist in a vacuum. Everything we do to your campaigns has a ripple effect across your entire business. From the micro-effects of offline demand generation to the macro-effective of production cycles, we know that the retail ecosystem is interconnected and holistic.

We’re committed to exploring those effects, and figuring out how to use them to bring a new dimension to digital advertising.

#4 AIM AT THE RIGHT TARGET

Efficiency-based KPIs are great, but the real value of performance marketing is the improvements it can make to your business’ profitability. For too long the industry has focused on making campaigns super efficient without stopping to ask if we’re optimizing the right things.

Think about it this way - if you wanted to drive from San Francisco to LA as efficiently as possible, it wouldn’t matter how talented a driver you are if you were heading north instead of south!

We always start with your business and revenue goals, then work backwards to find a strategy that directly impacts and achieves them.

At Crealytics, we don’t just believe in doing things right - we want to do the right thing.

What does that mean?

It means changing the conversation from one of scale and efficiency to one about profit and new customer growth. Everyone is focused on getting the best ROAS possible, but in doing so, they’re not actually contributing to the profitability of the company.

We want to change the way people think about digital advertising. Doing so requires a completely different approach to campaign management. One that questions core assumptions and looks outside traditional marketing signals.

That’s what we’re building at Crealytics. By focusing on channel incrementality, optimizing for Customer Lifetime Value and breaking down the silos between departments, we want to usher in a new age of retail performance marketing. One that is focused on effectiveness, driving real profitability, instead of just efficiency.

Using a combination of smart technology/automation, the best retail brains in the business (seriously these guys are crazy smart!) and a whole lot of testing, we’ve developed a complete performance marketing strategy that will help you achieve your revenue goals.