Paid Media
Paid Media has never been more complex.
The combination of cookie deprecation, AI bidding, and economic uncertainty creates unique challenges for modern marketers.
Crealytics agency services builds high-performing paid media campaigns that address privacy compliance and stay resilient to economic challenges.
Working with the world's fastest-growing digital brands has given us a proven recipe that helps retailers thrive and win.
Master measurement and understand incremental impact
Maximize first party data advantage to address privacy issues
Think long term, optimizing for customer growth vs. campaign efficiency
Cookie deprecation is coming: Be prepared
The loss of the cookie and a changing privacy landscape means that marketers are feeling pressure from the removal of tracking data, targeting precision, and reporting capabilities
Crealytics’ proprietary Data Activation Engine uses retailers’ first party data to address the privacy challenge
- Provides unique signals to the bidding AIs, creating a competitive advantage across search, social, and display
- Focuses targeting towards high-value prospective buyers and not on number padding existing customers
- Uses a Google and Microsoft-approved server-side solution to ensure post-cookie deprecation compliance
Adaptable paid media campaigns that think long term
Crealytics’ predictive CLV optimization focus on those that are new-to-file and will buy repeatedly
- Determines the lifetime value of new shoppers based on their first purchase. Our models crunch cart composition, payment methods, seasonality, and other signals
- Steers search, social, and display campaigns toward winning new customers that have a higher lifetime value and higher average order margins
- Incorporates incrementality measurement to determine where budgets will be the most effective
Media investment based on incrementality, not guesswork
Only incrementality testing and not attribution tells the story of the true effectiveness of your ad spend
Crealytics measures the incremental contribution of each marketing tactic and deploys your marketing dollars where they drive the most impact
- Expertly designed incrementality experiments across search, social, display, and marketplace
- Custom Incrementality calibration that brings attribution results closer to reality
- Heuristic models create intelligent predictive results to fill testing gaps
Why is Crealytics an ideal match for my paid media business?
A proven track record running campaigns for digital champions, DTC natives, and traditional brick-and-mortar retailers, including 17 out of the top Internet Retail 100 businesses
Joint business partnerships with all the major search engines and social media networks, including dedicated expert support, specialized platform training, and advanced beta access.
Over 200 retail experts, spanning campaign management, data science, business intelligence, product and technology, and strategic leadership.
Google won the bid management war. Now retailers can take the spoils with CLV-based advertising
Solutions that fits your needs
Paid Search
Unparalleled retail expertise and bespoke tech
Paid Social
Targeted, meaningful, and measured across Facebook, Snap, Tiktok
Programmatic Display
A retail-specific balance of creative and (data) science
Marketing Advertising
Reach new audiences on Amazon, Walmart, Target
iCLV Marketing Platform
Take action using present and future customer value
Incrementality Solutions
Precise impact measurements, across the customer journey
Creative Optimization
Creative that begs to be seen – and clicked on
Product Feed Management
The magic is the gritty, specific, unique product details
Performance Marketing Due Diligence
Not all customers are equal. Let's find the ones that matter most
Digital Transformation Services
Consulting practices to turn your legacy practice into a digital leader
Transform your eCommerce business with Crealytics
Advertise Like A Champion
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