Find a more intelligent, long-term
approach to Search and Shopping here.
The rules of the game have changed
As automation and AI take over search, every marketer will wind up using the same legacy tools to achieve the same outdated goals. Standing out means optimizing against better data sets, leveraging better technologies, and choosing smarter KPIs.
When you integrate the data that matters – COGS, returns, margins and new customer rate - your bidding algorithm optimizes for the smartest KPIs.
We use historical purchase patterns, competitor research and third-party data to drive cohort segmentation...and forecast the future value of high-profit customers.
Measuring differently casts new light on the value of branded vs. non-branded terms. Supported by incrementality testing, you’ll get campaigns that are properly invested, measured, and evaluated.
Great ROAS, Terrible Results
Retailers once used basic KPIs like ROAS as their go-to metrics. Not anymore. Uncover the advantages of switching to a long-term focus in the shape of CLV-centric advertising.
Adapt Google Smart Bidding for Meaningful Results
Because automation's only as smart as the KPIs you put in place
We’ve run the tests – no one beats Google’s automated bidding platform for efficiency. But that doesn’t make it effective. For all its advantages, it still targets a one-dimensional metric: Return on Ad Spend.
Crealytics helps drastically improve your customers’ lifetime ROI. The secret? Adapting it with independent measurements and smarter goals. Learn why better data ingestion is key for driving the customers you want.