How to use performance marketing as a profitability driver for your business
The Due Diligence found that the client’s paid media investment was unprofitable when looking at the first order. Over a two-year period, their investment of around $90 million only yielded a $10.5 million profit. The analysis found that with advanced performance marketing techniques, the retailer could unlock an additional $30.9 million in profit during this time period, an extra booster to their ambitious turnaround plan.
Together with the client, Crealytics delivered an actionable roadmap from short-term “quick wins” to strategic changes the retailer had to make to succeed in a cookieless and AI-based world.
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