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Measuring for incrementality makes Facebook Ads 90% more effective

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Incrementality in performance advertising

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GDPR, CCPA, iOS14 – Losing targeting capabilities? Time to leverage your first-party data!

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Crealytics Delivers Greater Automation, Revenue Growth For Foot Locker Europe

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International fashion retailer boosts new customers 22% using data activation

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Google won the bid management war. Now retailers can take the spoils with CLV-based advertising

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Measuring for incrementality makes Dunelm’s Facebook Ads 90% more effective

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Incrementality in performance advertising

predictive CLV in performance advertising

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Through the crystal ball: What are your new customers really worth?

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Are your best customers bought or made?

Tips for optimizing your media budgets in 2021

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How Not to Waste Your Biddable Media Budgets in 2021

Crealytics discusses the revamped Google Pay. Is it largely better or worse for eCommerce brands?

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Is the new Google Pay good or bad for retailers?

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Data maturity: The #1 priority in Performance Advertising

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Why Finance teams will dominate Performance Advertising’s future

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The End of Attribution – Why Incrementality Testing Offers Better Results

Case Studies

Crealytics Delivers Greater Automation, Revenue Growth For Foot Locker Europe

International fashion retailer boosts new customers 22% using data activation

Google won the bid management war. Now retailers can take the spoils with CLV-based advertising

White Papers

The State Of Retail Media in 2020

Adapting Automated Bidding For Long-Term Profit

How To Master Incrementality

Webinars

The End of Attribution – Why Incrementality Testing Offers Better Results

The Case For CLV-Centric Advertising: Mastering Data Activation

Google Smart Bidding – it’s even more about data

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Incrementality in performance advertising

predictive CLV in performance advertising

Through the crystal ball: What are your new customers really worth?

Are your best customers bought or made?

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