scaling sponsored products retail media

Scaling Sponsored Products: How One Retailer Grew its Retail Media Business

Challenge: Retail Media Relevance  A nationally known office supplies retailer with close to $10 billion in revenue aggressively planned to scale its retail media business. Yet, it noticed a concerning pattern while reviewing its’ existing retail media platform as its Head of Retail Media explains:  “We could clearly see that our customers didn’t click sponsored …

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