3 Lessons from Amazon Sponsored Products To Ensure Your Retail Media Success

How to Use Loyalty Programs to Maximize Holiday Shopper CLV

Amidst inflation and layoffs, nearly half of consumers say that they will buy less this holiday season than last year. To make these fewer purchases count and boost their overall performance marketing strategy, retailers need to drive up customers’ lifetime value (CLV) in holiday spending mode by perfecting and promoting customer loyalty programs. Loyalty programs …

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Retail Media Networks - Full Funnel Marketing

Why Retail Media Networks Need to Offer Full Funnel Marketing (5 Reasons)

With gross margins that can reach 70-90% — far exceeding other areas of retail — it’s no surprise that agencies and eCommerce brands are excited to take retail media to the next level with full funnel marketing services. By offering brand partners integrated advertising solutions that combine on and offsite placements and unify measurements, retailers …

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holiday season marketing

How to Adjust Your Holiday Marketing Strategy for 2022

With inflation at its highest in four decades, both paid media budgets and consumers’ wallets face economic stress this holiday season. Despite these unprecedented challenges, eCommerce marketers can ensure success during peak season and in the long-term. To help you execute an effective holiday performance marketing strategy that is resilient to today’s economic challenges, we’ve …

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Guide to Navigating Consumer Privacy and Retail Media Networks

Experts predict that the retail media industry will drive over $60 billion in revenue by the end of 2024 — nearly triple the amount at year-end 2020. With this accelerated growth, eCommerce brands are quickly adopting retail media platforms to monetize and deepen relationships with brand partners. Yet, the rush to introduce retail media partners …

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Insider’s Guide to Scaling Your Retail Media Network

Congrats! You’ve launched a retail media network! With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear you’ve seized an opportunity in the fast-growing, new wave of digital advertising For a while, only major retailers like Amazon and Walmart had the resources for retail media networks, which they could …

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Scaling Sponsored Products: How One Retailer Grew its Retail Media Business

Challenge: Retail Media Relevance  A nationally known office supplies retailer with close to $10 billion in revenue aggressively planned to scale its retail media business. Yet, it noticed a concerning pattern while reviewing its’ existing retail media platform as its Head of Retail Media explains:  “We could clearly see that our customers didn’t click sponsored …

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