Is the New Google Pay Good or Bad for Retailers?

Data maturity: #1 Priority in Performance Advertising

Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your business and customer base. Learn how smarter data ingestion and data maturity can help online retailers stand out from the crowd. Plenty of industries have experienced their watershed moment. From …

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Future of Performance Advertising: Why Finance Teams Dominate

Thanks to AI advances, costly mistakes and the rise of customer-centricity, finance departments will dominate the future of performance advertising. As recently as two years ago, boardrooms everywhere had their media strategy all worked out. When it came to performance marketing, ROAS was the goal and the sky was the limit. Executives sank their budgets …

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NY KnowGO Launches Four Online Workshops for 2020

NY KnowGO – the only conference dedicated to Retail Media, Sponsored Product Ads and Performance Advertising – kicks off in a brand-new format this October. During four exclusive online workshops, brands and retailers can engage directly with forward-thinking peers on how to shape their strategies in the short-, mid- and long-term future.   Following 2018 …

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How To Master Incrementality

Crealytics’ Three-Minute Briefs: How to Master Incrementality Incremental value plays a crucial role in performance advertising. But determining its role isn’t easy. Learn how to master incrementality testing in under three minutes. What will I learn from this download? How to measure your campaigns’ incremental value How to differentiate incremental revenue from attributed revenue How …

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The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation

The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation Retailers receive billions of subsidized “Co-op” ad dollars each year. Most get spent via offline channels – but this is changing. Digital Co-op’s rise has opened up huge opportunities in Search Marketing.   What will I learn from this download? This white paper reveals the current landscape …

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