Digital marketing leaders know how important Customer Lifetime Value is to acquire new loyal, high value customers. But the journey doesn’t end there. Many businesses that go all-in on customer-centric initiatives get stuck and lose momentum at some point. So, what then?
To answer that question, we’re pleased to bring you Allison Hartsoe. Allison is a customer-centric transformation leader who has helped retail companies from Nike to Dagne Dover improve their focus on consumers.
In her new book, The Age of Customer Equity, Allison argues that the biggest problem is often not the technical data silos, but the human ones.
Join us for this special event to learn from Allison on how to make the customer-centric vision a reality for your company…
- What is true customer-centricity?
- What are the maturity stages of customer-centricity – and how can you determine what stage your company is in?
- How can digital marketers be the “agent of change” in leading their organizations through this digital transformation?
The first (25) registrants who attend this event will receive a free copy of Allison’s book, The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company, a book that has been praised as a “Must-Read” and “A fresh perspective” on how to understand customers.
MORE ABOUT ALLISON
Allison Hartsoe has been published in Forbes, MIT Technology Review, and Fast Company. She hosted the Customer Centricity Conference at Wharton and was recently named one of the Top 100 Women in Technology. Be sure to check out Allison’s interviews with successful customer-centric executives on her Customer Equity Accelerator podcast.